Wendy's New Strawberry Mango Chicken Salad Gives Diners a Seasonal Option
Katherine Pendrill — June 16, 2016 — Lifestyle
References: wendys & brandeating
Following the release of its Power Mediterranean Chicken Salad and its Blueberry Burst Chicken Salad, Wendy's is now testing out a new veggie-heavy dish called the Strawberry Mango Chicken Salad. In recent years, fast food chains have made a significant effort to diversify their menus and give consumers more healthy options. The latest addition to the Wendy's menu gives diners a seasonal option when it comes to choosing a freshly made salad.
The new Strawberry Mango Chicken Salad combines fresh veggies with seasonal fruits to create a nutrient-rich entree. The salad itself combines fresh-cut strawberries, mango, feta, sunflower seeds, lettuce and spring greens. The salad is then topped with pieces of grilled chicken and a honey-citrus vinaigrette dressing.
With more consumers looking for fresh, seasonal options, this new dish is likely to be a hit among the health-conscious.
The new Strawberry Mango Chicken Salad combines fresh veggies with seasonal fruits to create a nutrient-rich entree. The salad itself combines fresh-cut strawberries, mango, feta, sunflower seeds, lettuce and spring greens. The salad is then topped with pieces of grilled chicken and a honey-citrus vinaigrette dressing.
With more consumers looking for fresh, seasonal options, this new dish is likely to be a hit among the health-conscious.
Trend Themes
1. Seasonal Fast Food Salads - Fast food chains are diversifying their menus with seasonal salads, catering to health-conscious consumers.
2. Vegetable-heavy Dishes - The addition of veggie-heavy dishes to fast food menus provides more nutrient-rich options for diners.
3. Fruit and Protein Combinations - Fast food salads are now combining fresh fruits and protein sources, offering a well-rounded and satisfying meal.
Industry Implications
1. Fast Food Industry - Fast food chains can capitalize on the demand for seasonal salads by introducing more innovative and healthy options to their menus.
2. Healthy Food Industry - The rise of vegetable-heavy and fruit-infused fast food dishes presents an opportunity for healthy food companies to expand their offerings in the fast food sector.
3. Salad Dressing Industry - The introduction of new salad options by fast food chains creates a potential market for innovative and flavorful salad dressings.
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