'The Social Network' Poster Doesn't Have Many Friends
Tiana Reid — June 22, 2010 — Marketing
References: thesocialnetwork-movie & adweek.blogs
'The Social Network' is the anticipated movie about the creation of the mega-social networking website, Facebook and reception of the released theatrical poster has had mixed reviews. So far, the poster has been compared to 'American Psycho' promo and one commenter said, "it looks kind of like a dumb drug PSA."
Others think the tagline, "You don't get to 500 million friends without making a few enemies," is smart and captivating.
What do you think about 'The Social Network' movie poster?
Others think the tagline, "You don't get to 500 million friends without making a few enemies," is smart and captivating.
What do you think about 'The Social Network' movie poster?
Trend Themes
1. Social Media-inspired Movie Marketing - Movie marketers will increasingly borrow from social media platforms to promote upcoming films, from hashtag campaigns to interactive augmented reality experiences.
2. Controversial Advertising for Movies - Movie studios will increasingly court controversy with their advertising campaigns, using edgy and unconventional promotional materials to drum up buzz.
3. Audience-generated Movie Posters - Movies may begin to incorporate fan-generated posters and artwork into their official marketing campaigns, tapping into the creative potential and passion of devoted followers.
Industry Implications
1. Film - Studio marketers can create disruptive, participatory campaigns that leverage social media and fan engagement to differentiate their films and drive ticket sales.
2. Advertising - Advertisers can take a page from movie studios and experiment with controversial campaigns that generate attention and social media buzz.
3. Social Media - Social media platforms can explore partnerships with movie studios to create innovative, interactive campaigns that engage users and bring attention to new releases.
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