'Blasphemous' Campaign by Muckmouth
Summer Luu — September 11, 2010 — Social Good
References: adsoftheworld
The 'Blasphemous' campaign by Muckmouth advertising agency collaborated with Eshe Streatwear in spreading the message that "Religion is Garbage." The campaign includes four posters plastered all over New Zealand and the messages and pictures are also branded on skateboards and t-shirts.
This campaign takes a stab at religion while incorporating humor with well-publicized happenings from most recent times. Luckily, the church attendance in New Zealand is low, so this campaign isn't likely to offend many.
Implications - This campaign is likely to draw Muckmouth a considerable amount of heat. Anytime a company takes direct aim at organized religion it riles feathers, mainly because adherents of the insulted religion wonder why they are being attacked.
Look through the gallery and see for yourself whether Muckmouth crossed the line.
This campaign takes a stab at religion while incorporating humor with well-publicized happenings from most recent times. Luckily, the church attendance in New Zealand is low, so this campaign isn't likely to offend many.
Implications - This campaign is likely to draw Muckmouth a considerable amount of heat. Anytime a company takes direct aim at organized religion it riles feathers, mainly because adherents of the insulted religion wonder why they are being attacked.
Look through the gallery and see for yourself whether Muckmouth crossed the line.
Trend Themes
1. Anti-religious Advertising - Opportunity for businesses to create provocative campaigns that challenge religious norms.
2. Humorous Controversy - Potential for brands to use humor in controversial campaigns to generate attention and engagement.
3. Religion and Consumer Culture - Growing trend of incorporating religious themes and symbols in fashion and lifestyle products for consumer appeal.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create disruptive campaigns that challenge societal norms.
2. Fashion - Fashion brands can explore incorporating provocative and controversial messages to appeal to a specific consumer segment.
3. Art and Design - Opportunity for artists and designers to use religious imagery and symbolism to make bold statements and provoke conversations.
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