Nissan 'Project 370Z' Wants Your Help Building a New Auto
Katherinev123 — February 11, 2012 — Autos
Nissan North America is asking its Facebook fans to participate in the creation of its 2013 Nissan 370Z model through a campaign called Nissan 'Project 370Z.'
Fans can visit Nissan's Facebook page to see the car's building progress as well as vote on potential design modifications. Further, Nissan is encouraging fans to provide their ideas on power, handling and brakes and interior as well as exterior design. The brand will review all of the comments and posts, and the most popular ideas will be chosen to be part of the new model. The results of the Nissan 'Project 370Z' campaign will be revealed on May 17 as part of the brand's 'ZDayZ' event, an annual event where fans of the Nissan 'Z' models come together for a car show, dinner and group drives.
Vice president of Nissan Marketing, NNA, Jon Brancheau comments, "Car companies build project vehicles all the time, but we thought it’d be interesting to harness the power of social media to reach out to Z enthusiasts—the people who are doing this to their own cars everyday."
Fans can visit Nissan's Facebook page to see the car's building progress as well as vote on potential design modifications. Further, Nissan is encouraging fans to provide their ideas on power, handling and brakes and interior as well as exterior design. The brand will review all of the comments and posts, and the most popular ideas will be chosen to be part of the new model. The results of the Nissan 'Project 370Z' campaign will be revealed on May 17 as part of the brand's 'ZDayZ' event, an annual event where fans of the Nissan 'Z' models come together for a car show, dinner and group drives.
Vice president of Nissan Marketing, NNA, Jon Brancheau comments, "Car companies build project vehicles all the time, but we thought it’d be interesting to harness the power of social media to reach out to Z enthusiasts—the people who are doing this to their own cars everyday."
Trend Themes
1. Crowdsourced Design - The trend of crowdsourcing design allows brands to directly involve their customers in the creation and customization of products, fostering a sense of collaboration and brand loyalty.
2. Social Media Engagement - Engaging with customers through social media platforms like Facebook allows brands to gather valuable insights, ideas, and feedback directly from their target audience.
3. Customer Co-creation - The practice of customer co-creation enables brands to tap into the knowledge and creativity of their customers, leading to the development of customized and innovative products.
Industry Implications
1. Automotive Industry - The automotive industry can leverage crowdsourced car designs to engage with customers, gather feedback on design preferences, and create more customer-centric vehicles.
2. Social Media Marketing - Social media marketing agencies can assist brands in implementing crowdsourcing campaigns and effectively engaging with their audience to generate innovative ideas and build brand loyalty.
3. Product Development - Companies specializing in product development can integrate crowdsourcing techniques to involve customers in the design process, leading to the creation of more desirable and market-driven products.
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