The 'SmileDrive' App Integrates Social Media with Road Trips
Alexander Lam — August 13, 2013 — Autos
References: smiledrive.vw & designtaxi
If you're headed out on a road trip soon, take the 'SmileDrive' app with you to turn your adventure into an immersive social experience. SmileDrive is an Android app by Volkswagen that adds a social media element to your journey. The app syncs with any Bluetooth-enabled car to record your trips, let you unlock accomplishments and share your adventures.
To get started with Volkswagen's app, all you have to do is pair your phone with your car. The app will then run automatically to record your drives. SmileDrive gives you a 'Smile Score' at the end of each drive based on things like distance and weather. The app also awards you with virtual stickers if goals are achieved. If you would like to share your trip, all you have to do is create a 'Smilecast' where you can share a comprehensive documentation of your route.
To get started with Volkswagen's app, all you have to do is pair your phone with your car. The app will then run automatically to record your drives. SmileDrive gives you a 'Smile Score' at the end of each drive based on things like distance and weather. The app also awards you with virtual stickers if goals are achieved. If you would like to share your trip, all you have to do is create a 'Smilecast' where you can share a comprehensive documentation of your route.
Trend Themes
1. Immersive Social Media - An increasing trend is the integration of social media with various experiences, such as road trips, to create immersive and engaging interactions.
2. Connected Car Technology - The use of connected car technology, like Bluetooth-enabled apps, is a rising trend that enhances the driving experience and provides new functionalities.
3. Gamification of Travel - Travel apps, like SmileDrive, incorporating gamification elements to reward users with virtual stickers and scores is an emerging trend in the industry.
Industry Implications
1. Automotive Industry - Automotive companies and technology providers can explore opportunities to develop and integrate social media apps that enhance the driving experience and create new value propositions.
2. Travel & Tourism Industry - The travel industry can leverage the growing trend of gamification in travel apps to engage customers, encourage exploration, and provide unique travel experiences.
3. Mobile App Development - The mobile app development industry can capitalize on the demand for immersive social media experiences by creating innovative apps that integrate social media with various activities and experiences.
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