The Ontour SS13 Catalog is Full of Colorful Still Life
Meghan Young — May 28, 2013 — Fashion
Creative and colorful still life portraits are cropping up everywhere lately it seems and now they are making an appearance in the fashion industry by way of the Ontour SS13 lookbook. Inspired by the concept of guerilla gardening, the Ontour SS13 catalog juxtaposes the Dutch brand's functional workwear combined with classic sportswear with fruits, vegetables and the odd baseball and tennis ball.
Created by fellow Dutch color experts Raw Color, who executed all of the creative direction, photography and graphic design, the Ontour SS13 lookbook was shot in studio against pastel backdrops and wooden tabletops. Although abstract, the images perfectly capture the essence of the clothing collection. Fresh and playful, the looks complement the season beautifully.
Created by fellow Dutch color experts Raw Color, who executed all of the creative direction, photography and graphic design, the Ontour SS13 lookbook was shot in studio against pastel backdrops and wooden tabletops. Although abstract, the images perfectly capture the essence of the clothing collection. Fresh and playful, the looks complement the season beautifully.
Trend Themes
1. Guerilla Gardening-inspired Lookbooks - Fashion brands can create unique catalogs by incorporating still life and unconventional design elements.
2. Creative Still Life Photography - Photographers and designers can experiment with fruit and vegetable elements to create fresh, colorful, and abstract compositions in their work.
3. Color Blocking - Designers can use simple, pastel backdrops to highlight vibrant clothing and accessories for a fresh and playful look.
Industry Implications
1. Fashion - Fashion brands can use unconventional photography elements and color blocking techniques to create fresh and playful catalogs and ads.
2. Photography - Photographers can experiment with still life compositions using fruit and vegetable elements to create unique and colorful photoshoots.
3. Graphic Design - Graphic designers can create visually appealing campaigns by using unconventional still life elements in their design concepts.
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