Using nature as a muse, brands utilize organics to freshen perceived image
Implications - Moving away from passive forms of packaging, brands are opting for a more blatant approach to product design that takes on natural imagery for dramatic effect. Often holding little actual natural connection, the designs help to give a youthful boost to stale brands by speaking to consumers inherent orientation towards organic design.
Trend Themes
1. Nature-inspired Branding - Brands are incorporating natural imagery and designs to appeal to consumers' inherent orientation towards organic design, giving a youthful boost to stale brands.
2. Unique Packaging Shapes - Brands are exploring unique packaging shapes, such as coffee bean shapes and pebble-like contours to help products stand out and appeal to consumers' senses.
3. Animal-inspired Packaging - Brands are tapping into consumers' fascination with animals by incorporating animal motifs, such as panther shapes or jagged rock shapes, into product packaging for an air of taste and opulence.
Industry Implications
1. Cosmetics - Cosmetics industry can look to nature-inspired and unique packaging trends for product design and positioning to attract younger generations of consumers.
2. Food and Beverage - Food and beverage industry can explore unique packaging shapes to increase product differentiation and appeal to consumers' senses.
3. Fashion and Luxury Goods - Fashion and luxury goods industry can incorporate animal motifs and unique packaging shapes to create iconic designs and reinforce brand identity.
5 Featured, 43 Examples:
547,704 Total Clicks
Date Range:
Mar 13 — Feb 14
Trending:
Warm
Consumer Insight Topics:
