'The Banner Bag' by Gyda and Michele uses Materials from Advertising Campaign
Sarah Robson — June 5, 2012 — Eco
References: kickstarter & thebannerbag.wordpress
The Banner Bag is an incredible project created by Gyda Sigurdardottir and Michele Santoro that turns old banner materials into handy tote bags. Both Gyda and Michele have been living in Ningbo, China for almost a year, and have just launched funding on June 4th to raise $8,000 for their project.
The idea for The Banner Bag project came after realizing too many companies in China discard their banners directly after their advertising campaigns finish. Sometimes these materials are re-used for other purposes, but more often than not, these banners create immense amounts of pollution. These tote bags are durable, easily folded and are perfect for going to class or grocery shopping. The Banner Bag is a unique project that tries to protect the planet while providing an attractive bag with creative designs.
The idea for The Banner Bag project came after realizing too many companies in China discard their banners directly after their advertising campaigns finish. Sometimes these materials are re-used for other purposes, but more often than not, these banners create immense amounts of pollution. These tote bags are durable, easily folded and are perfect for going to class or grocery shopping. The Banner Bag is a unique project that tries to protect the planet while providing an attractive bag with creative designs.
Trend Themes
1. Upcycled Materials - The use of discarded materials for new products presents opportunities for sustainable and environmentally-friendly innovations.
2. Circular Economy - Creating products from waste materials promotes the concept of a circular economy and reduces waste generation.
3. Eco-friendly Fashion - The rise of eco-friendly fashion brands offers disruptive innovation opportunities in the fashion industry by incorporating sustainable materials.
Industry Implications
1. Advertising - The advertising industry can explore ways to upcycle or repurpose materials used in campaigns to reduce waste and pollution.
2. Retail - Retailers can tap into the demand for eco-friendly products by offering upcycled and sustainable options like reusable totes.
3. Fashion - Fashion brands can embrace the trend of eco-friendly fashion by incorporating upcycled and sustainable materials in their designs.
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