Toyota's 'Don't Shoot and Drive' Instagram Ad Puts Filters on Wrecks
Laura McQuarrie — October 26, 2013 — Autos
References: creativecriminals
This clever 'Don't Shoot and Drive' ad comes from Toyota. At a first glance, this poster just seems to be a picture of a car shown with a bunch of different Instagram filters applied to it. Below each photo is the name of the Instagram filter used on the photo.
But when you look closer, you'll see that the car depicted in each one of the square photographs has been totalled in a collision. The minimal campaign implies that users should not be distracted by taking pictures on their cell phones while driving.
The ad is a simple but powerful one created by Marketway/Publicis of Cyrpus and it makes its point quite clearly, reiterating its message on the bottom of the poster -- don't shoot and drive.
But when you look closer, you'll see that the car depicted in each one of the square photographs has been totalled in a collision. The minimal campaign implies that users should not be distracted by taking pictures on their cell phones while driving.
The ad is a simple but powerful one created by Marketway/Publicis of Cyrpus and it makes its point quite clearly, reiterating its message on the bottom of the poster -- don't shoot and drive.
Trend Themes
1. Anti-distracted Driving Ads - Opportunity for innovative ad campaigns that communicate the dangers of distracted driving using creative and attention-grabbing methods.
2. Interactive Social Media Ads - Opportunity for brands to create engaging ads for social media platforms like Instagram that use filters and other interactive features to convey a message.
3. Minimalistic Advertising - Opportunity to create simple and impactful ads that communicate a powerful message with minimal visual elements.
Industry Implications
1. Automotive - Opportunity for car manufacturers and dealerships to promote safe driving practices and advocate against distracted driving.
2. Advertising - Opportunity for agencies and advertisers to create effective ad campaigns that resonate with consumers on social media.
3. Technology - Opportunity for tech companies to develop tools and features that help prevent distracted driving and promote safer driving habits.
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