Innovative dining concepts re-imagine the food service industry
Implications - In the restaurant business, dining is often about either the food or the experience, or both. However, the industry is seeing an entirely new breed of restaurants in which the foundation of the business itself is radically different. For example, the Basis restaurant in Amsterdam, which encourages customers to bring their own food, and the extremely exclusive restaurant at California's Disneyland that requires a $10,000 to $20,000 "initiation" fee. While food and experience are still marketing factors among these establishments, the fundamental business model and approach to food service behind each sets them apart from the other players in the industry.
Trend Themes
1. Exclusivity Drives Consumerism - Excessive pricing and limited production numbers create a powerful driving force for consumers.
2. Social Responsibility in Business Practices - Emphasizing the importance of a healthy and unified community in business practices can lead to innovative solutions like Panera's Pay-What-You-Can cafes.
3. Interactive Dining and Smart Choices - Creating a smart dining experience that helps customers make healthier choices is the method used by the Tanita Shokudo restaurant.
Industry Implications
1. Hospitality - Restaurants can create innovative and unique experiences that separate them from competitors like Disney's Club 33 or Basis restaurant's Bring-Your-Own-Food strategy.
2. Social Enterprise - Social enterprises like Cafe Create or Cafe Therapy combine social responsibility while providing high-quality dining experiences and assisting a community in need.
3. Craft Beer Industry - Self-serve beer shops like The Growler Station can provide a unique and environmentally friendly way for beer enthusiasts to enjoy their favorite brews.
7 Featured, 62 Examples:
621,240 Total Clicks
Date Range:
Aug 11 — May 12
Trending:
Mild
Consumer Insight Topics:
