The Obamanator Brew
Alex Covert — September 21, 2008 — Social Good
References: wynkoop & blogs.westword
Denver, Colorado is known for its beer, so it’s no surprise that four of the city’s breweries have produced beers that celebrate--and use the attention from--the election season. Wynkoop Brewing Company has made a Maibock lager and called it Obamanator. Three other politically-inspired beers include Avery Brewing’s Ale to the Chief, Rock Bottom’s Political Ale, and Great Divide’s Liberally Hopped.
Implications - The Obamanator Brew exemplifies how the term "celebrity" has been redefined in recent years. Social media has made it much easier for an influential individual to gain the kind of exposure that was once reserved for musicians and actors, proving the infinite power of word of mouth spread online.
Implications - The Obamanator Brew exemplifies how the term "celebrity" has been redefined in recent years. Social media has made it much easier for an influential individual to gain the kind of exposure that was once reserved for musicians and actors, proving the infinite power of word of mouth spread online.
Trend Themes
1. Politically-inspired Beers - Denver breweries creating politically-inspired beers capitalize on the attention and excitement surrounding election season.
2. Celebrity Redefined - The Obamanator Brew demonstrates how social media has redefined celebrity, allowing influential individuals to gain exposure and influence beyond traditional entertainment industries.
3. Word of Mouth Power - The success of politically-inspired beers shows the power of online word of mouth in generating attention and excitement for new products.
Industry Implications
1. Craft Beer - Craft breweries are leveraging the buzz around politics to create unique and attention-grabbing beers that cater to engaged consumers.
2. Social Media Marketing - The rise of politically-inspired beers highlights the opportunities for brands to harness the power of social media to generate hype and extend their reach.
3. Entertainment and Politics - The intersection of entertainment and politics is becoming increasingly prominent, opening up opportunities for collaborations and brand extensions.
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