Kinfolk is an Australian Social Business with Four Development Projects
Tiana Reid — January 18, 2012 — Social Good
References: kinfolk.org.au & broadsheet.au
In many so-called hip urban centers, coffee shops pop up like nobody's business, so much so that it's often hard to keep track. While any alternative to Starbuck's is typically welcome, Melbourne-based Kinfolk goes a step further than, say, merely serving fair trade or organic shade-grown coffee. All around, Kinfolk is a social business.
Kinfolk, which is run by volunteer staff, redistributes profits to four key development projects. What's more, customers who frequent the cafe have a voice when it comes to cause. "Customers may choose to support the likes of a multifarious capacity-building initiative in Rwanda; an anti-child slavery set-up in Ghana; an education-focused project for young Indigenous Australians or a café that pioneers relationship-building and radical inclusion for Melbourne’s homeless, marginalized and disenchanted," write Kinfolk on their website.
Contact Information
Kinfolk website
Kinfolk on Facebook
Kinfolk on Twitter
Photography by Josie Withers
Kinfolk, which is run by volunteer staff, redistributes profits to four key development projects. What's more, customers who frequent the cafe have a voice when it comes to cause. "Customers may choose to support the likes of a multifarious capacity-building initiative in Rwanda; an anti-child slavery set-up in Ghana; an education-focused project for young Indigenous Australians or a café that pioneers relationship-building and radical inclusion for Melbourne’s homeless, marginalized and disenchanted," write Kinfolk on their website.
Contact Information
Kinfolk website
Kinfolk on Facebook
Kinfolk on Twitter
Photography by Josie Withers
Trend Themes
1. Social Business - The trend of social businesses like Kinfolk that aim to redistribute profits to development projects presents disruptive innovation opportunities in various industries.
2. Customer-driven Cause Marketing - The rise of customer-driven cause marketing, where customers have a voice in choosing the social cause to support, presents disruptive innovation opportunities in the marketing and retail industries.
3. Alternative Coffee Shop Models - The emergence of innovative coffee shop models, such as profit-sharing cafes like Kinfolk, presents disruptive innovation opportunities in the food and beverage industry.
Industry Implications
1. Social Entrepreneurship - The concept of social businesses that redistribute profits to development projects presents disruptive innovation opportunities in the social entrepreneurship industry.
2. Marketing - The trend of customer-driven cause marketing presents disruptive innovation opportunities in the marketing industry.
3. Food and Beverage - The emergence of innovative coffee shop models presents disruptive innovation opportunities in the food and beverage industry.
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