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Mermaid Couture

Fashion and photography inspired by under-the-sea beauty

Implications - The sea has provided tremendous inspiration for designers, who have used the colors of the ocean, sea creatures and other marine elements to influence their creations from furniture to jewelry. Mermaids, or the idea of mermaids, have been of particular inspiration to fashion designers over the course of the year, as they have driven many editorial themes and provided impetus for creations like fish scale-style tights and elegant, oceanic gowns. Mermaid inspirations provide an ethereal beauty to fashion design, and can be translated into any area of design to create a feeling of fantasy and excitement that will undeniably capture attention.
Trend Themes
1. Mermaid-inspired Fashion - Fashion designers have been taking inspiration from the under-the-sea mythical creature. Businesses can take advantage of this trend by incorporating oceanic colors, textures and designs in their products to appeal to consumers looking for more adventurous and fresh styles.
2. Underwater-themed Editorials - Underwater-themed editorials have captured the imagination of readers and can be leveraged by businesses to push the boundaries when it comes to product design and to appeal to fashion-savvy consumers who are likely looking for more unique styles.
3. Water-inspired Hairstyles - Water-inspired hair, inspired by sea shells and seen on the runways, can be utilized by businesses to offer a fresh take on traditional hairstyles and appeal to a daring and fashion-savvy consumer base.
Industry Implications
1. Fashion Industry - The mermaid-inspired fashion trend has already resulted in unique underwater-themed designs that are perfect for the runway and beyond.
2. Beauty Industry - The water-inspired hairstyles trend can be utilized by the beauty industry to offer customers a unique take on traditional hairstyles that are perfect for the runway and everyday wear.
3. Photography Industry - The underwater-themed editorials trend has produced memorable and inspiring photoshoots that can be utilized by the photography industry to set a new standard for what is possible within the realm of fashion photography.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 71 Examples:
2,555,129 Total Clicks
Date Range:
Aug 11 — May 12
Trending:
Hot

Featured Examples

Funky Fish Tights
Funky Fish Tights
These Yosif Perez Leggings are Nautical
Israeli fashion designer Yosif Perez recently came up with some fishy legging designs. Leggings are often an afterthought to more prominent features of one’s outfit, but even the most... MORE
Moving Mermaid Editorials
Moving Mermaid Editorials
The Elle UK 'The Tempest' Photoshoot Builds on a Siren Theme
The June 2012 Elle UK ‘The Tempest’ photoshoot transforms Gwen Loos into a rather convincing mermaid. The model is found entangled in an array of seaweed, sprawled out on the beach amid... MORE
Fish Scale Fashion
Fish Scale Fashion
The Anja Rubik September 2011 Vogue UK Spread is a Must-See
Mermaid is in this fall season according to the Anja Rubik September 2011 Vogue UK, which features a series of unusual, yet striking fashions that take an underwater approach to the runway. Shot by the… MORE
Fished Mermaid Editorials
Fished Mermaid Editorials
The Harper's Bazaar Singapore May 2012 Showcases Sea-Siren Sensual
It looks like model Irene is a mermaid who was recently gifted with a new pair of legs and then fished out of the waters quite unceremoniously in the Harper’s Bazaar Singapore May 2012 editorial.... MORE
Ethereal Mermaid Editorials
Ethereal Mermaid Editorials
The Tush Summer 2012 Photoshoot Draws Inspiration from the Sea
This Tush Summer 2012 editorial makes taking a shower in the locker room a spooky and mystical experience. Filled with smoke and subdued colors, the photoshoot will make you feel like you’ve... MORE
Modern Mermaid Shoots
Modern Mermaid Shoots
The Harper’s Bazaar June 2012 Kate Moss Cover Feature is Spectacular
The Harper’s Bazaar Kate Moss June 2012 cover on a beach in Jamaica brings unbelievable grandeur to vacation shoots. Rocking a series of different gowns, beach cover ups and outrageous accessories,... MORE
Ocean Floor Editorials
Ocean Floor Editorials
The Alana Zimmer Garage Spring 2012 Photoshoot is Beautiful and Artistic
When a photoshoot is titled ‘In An Octopus’s Garden,’ chances are it is not going to be your run of the mill, everyday fashion shoot, and the Alana Zimmer Garage Spring 2012 editorial proves... MORE
Haute Oceanic Hair Styles
Haute Oceanic Hair Styles
Marcin Biedroń Shoots a Series of Aquatic Coifs
One of the three biggest fads seen on the runways this past season is water-inspired hair, which is furthered by this Marcin Biedroń shoot. Used by everyone from Karl Lagerfeld for Chanel to the... MORE
Alluring Aquatic Editorials
Alluring Aquatic Editorials
The Acque Alta in Harper's Bazaar Singapore May 2012 is Glowing
The Acqua Alta Editorial from Harper’s Bazaar Singapore’s May 2012 issue is glowing. Photographer Gan beautifully captures the model Irene in this shoreline shoot with makeup done by... MORE

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Peculiar Pearl Headdresses
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The Kasia Struss Harper's Bazaar Spain Shoot is Vibrantly Lush
Elegant Eastern Fashion
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