'No One Without' is a For-Purpose Fashion Brand
Rebecca Byers — January 21, 2012 — Social Good
References: facebook & no1without
No One Without (N.O.W.) is defined on its website as a "for purpose fashion brand supporting non profit partners through consumerism." N.O.W. sells men's and women's clothing as well as accessories, and "empowers" its customers by allowing them to choose from one of its five partners to which 20% of the proceeds go.
No One Without's 5 partners in its "non-profit family" are More Than Me, Thirst Relief, Give Children Hope, These Numbers Have Faces and the Chisomo Idea. Each non-profit organization represents a different cause, so customers have a larger opportunity to put their contribution toward an issue that matters to them. Between its five partners, N.O.W. and its customers support causes that address such pressing social issues as health, poverty and education in Africa, as well as poverty in the U.S., as GCH in particular supports homeless children in Orange County, California.
Contact Information
No One Without website
No One Without on Facebook
No One Without on Twitter
No One Without's 5 partners in its "non-profit family" are More Than Me, Thirst Relief, Give Children Hope, These Numbers Have Faces and the Chisomo Idea. Each non-profit organization represents a different cause, so customers have a larger opportunity to put their contribution toward an issue that matters to them. Between its five partners, N.O.W. and its customers support causes that address such pressing social issues as health, poverty and education in Africa, as well as poverty in the U.S., as GCH in particular supports homeless children in Orange County, California.
Contact Information
No One Without website
No One Without on Facebook
No One Without on Twitter
Trend Themes
1. For-purpose Fashion - The trend of blending social responsibility with fashion; businesses can explore partnerships with nonprofit organizations to align their purpose with social causes.
2. Consumerism for Nonprofit Support - The trend of consumers supporting social causes through shopping; businesses can explore ways to partner with nonprofit organizations, offer donation options and empower customers through their purchases.
3. Cause Marketing Partnerships - The trend of businesses forming cause-related marketing partnerships with nonprofit organizations to leverage consumer empathy and support; businesses can explore partnerships that align with their brand's values and social impact goals.
Industry Implications
1. Fashion Retail - Fashion retail industry can explore ways to integrate social causes and nonprofit partnerships into their product offerings, marketing messages, and consumer engagement.
2. Nonprofit - Nonprofit organizations can explore partnership opportunities with for-profit businesses that align with their social causes and values.
3. Corporate Social Responsibility (CSR) - CSR becomes increasingly important as a strategic tool for businesses to create value for society while also achieving business goals; businesses can explore how to integrate social responsibility into their core business model and operations.
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