Social Imprints Offers Employment to At-Risk Individuals
Tiana Reid — January 11, 2012 — Social Good
References: socialimprints & images.businessweek
While there are many social businesses that offer jobs to at-risk adults, not all of them claim to offer higher-paying employment like Social Imprints. Based in San Francisco, this custom printing company was named one of America's Most Promising Social Entrepreneurs in 2011.
Interestingly, there's a story to sell behind this business as well. The featured YouTube video illuminates how Kevin McCracken went from addict to Founder and COO by creating an environment in which recovering drug abusers and ex-offenders can find long-term employment opportunities.
But of course, a story can only go so far. Social Imprints offers services have garned clients like band She and Him and JetBlue. And that's what keeps people coming back. "Our clients have an 80 percent reorder rate," McCracken told Bloomberg BusinessWeek.
Contact Information
Social Imprints website
Social Imprints on Facebook
Social Imprints on Twitter
Interestingly, there's a story to sell behind this business as well. The featured YouTube video illuminates how Kevin McCracken went from addict to Founder and COO by creating an environment in which recovering drug abusers and ex-offenders can find long-term employment opportunities.
But of course, a story can only go so far. Social Imprints offers services have garned clients like band She and Him and JetBlue. And that's what keeps people coming back. "Our clients have an 80 percent reorder rate," McCracken told Bloomberg BusinessWeek.
Contact Information
Social Imprints website
Social Imprints on Facebook
Social Imprints on Twitter
Trend Themes
1. Social Enterprise Employment - A trend of companies providing employment opportunities to at-risk individuals with a social enterprise model.
2. Storytelling in Business - A trend of companies leveraging their founders' personal stories and experiences to create a compelling brand narrative.
3. Purpose-driven Consumerism - A trend of consumers seeking out and supporting businesses aligned with their values and societal impact goals.
Industry Implications
1. Custom Printing - Disruptive innovation opportunity: Companies providing higher-paying employment and social impact to at-risk populations could differentiate themselves in the highly competitive custom printing industry.
2. Marketing and Branding - Disruptive innovation opportunity: Storytelling can be an effective tool for companies looking to create deeper, more meaningful connections with customers, enhancing brand loyalty and potentially boosting revenue as a result.
3. Social Enterprise Consulting - Disruptive innovation opportunity: As more companies seek to incorporate social impact into their business model, consulting firms specializing in this intersection of social enterprise and traditional business practices could see significant growth.
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