The Joan Smalls New York Times Magazine Shoot Does Bold and Edgy
Corinne Guirgis — September 3, 2011 — Pop Culture
References: designscene.net & gooshness.blogspot
The Joan Smalls New York Times Magazine editorial is consistent with the notoriously long-legged model's bold and boundaryless personal style. The photo shoot has Smalls rocking an array of patterns and textures that are reserved for women with pure confidence and flair. A neon striped knit sweater underneath a multicolored sequin corset may not be the first outfit out of every woman's closet, but the strikingly beautiful Smalls might be the one to change that, redefining the conventions of style one look at a time.
Lensed by Boo George, the shoot features an industrial, big city backdrop that complements David Vandewal's sizzling selections perfectly. The editorial, entitled "Chaos Theory," was captured for the Times' Style Women's Fashion Fall 2011 issue, and those who flip through its pages will surely question the nature of their style.
Implications - The conventions of style are based on time and place. Changes to these conventions occur gradually over time as trusted publications and models begin to exhibit alternative and unseen styles that appeal to particular consumers.
Lensed by Boo George, the shoot features an industrial, big city backdrop that complements David Vandewal's sizzling selections perfectly. The editorial, entitled "Chaos Theory," was captured for the Times' Style Women's Fashion Fall 2011 issue, and those who flip through its pages will surely question the nature of their style.
Implications - The conventions of style are based on time and place. Changes to these conventions occur gradually over time as trusted publications and models begin to exhibit alternative and unseen styles that appeal to particular consumers.
Trend Themes
1. Bold Fashion Patterns - Opportunities for disruptive innovation lie in creating fashion lines that challenge traditional pattern norms and appeal to consumers looking for more adventurous styles.
2. Mixing Textures in Fashion - There is potential for disruptive innovation in the fashion industry by combining contrasting textures in clothing items to create unique and eye-catching looks.
3. Reimagining Style Conventions - Redefining the conventions of style can be a disruptive innovation opportunity, appealing to consumers who are looking for alternatives to traditional fashion norms.
Industry Implications
1. Fashion Design - The fashion design industry can take advantage of the trends by creating collections that embrace unconventional patterns and textures, appealing to fashion-forward consumers.
2. Fashion Publishing - In the fashion publishing industry, there are opportunities to showcase alternative and unseen styles, challenging the nature of traditional fashion conventions and influencing consumer preferences.
3. Fashion Retail - Fashion retailers can embrace disruptive innovation by offering clothing lines that incorporate bold patterns and mix textures, catering to consumers seeking unique and adventurous fashion choices.
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