The Durex Performa Sign Markets to the Crowd During Half Time
Summer Luu — March 31, 2011 — Marketing
References: durex & ibelieveinadv
Durex Performa aimed to please an arena-filled audience of sports fans with its handheld poster, rooting for its own sexy team.
Shaped like its condom products with a ticking clock on the front, attention was definitely attracted to mini billboard. The objective of the signage was to advertise its condom that contains a special lube inside the sheath which helps the man prolong bedroom excitement. The Durex company chose to market its campaign where the target audience (men of course) was. The stadium was a grand slam idea.
Furthermore, the ticking clock on the sign was an electronic board to represent how much extra frisky time will be played in the naughty boudoir when wearing the Durex Performa condoms. This clever campaign really hit the ball out of the park.
Shaped like its condom products with a ticking clock on the front, attention was definitely attracted to mini billboard. The objective of the signage was to advertise its condom that contains a special lube inside the sheath which helps the man prolong bedroom excitement. The Durex company chose to market its campaign where the target audience (men of course) was. The stadium was a grand slam idea.
Furthermore, the ticking clock on the sign was an electronic board to represent how much extra frisky time will be played in the naughty boudoir when wearing the Durex Performa condoms. This clever campaign really hit the ball out of the park.
Trend Themes
1. Creative Condom Marketing - Durex Performa's sporty condom campaign demonstrates the potential for creative and attention-grabbing marketing tactics in the condom industry.
2. Targeted Advertising - Durex Performa's campaign in sports stadiums highlights the effectiveness of targeting specific audiences for advertising purposes.
3. Innovative Product Features - Durex Performa's special lube inside the condom sheath showcases the potential for innovative product features in the condom industry.
Industry Implications
1. Condom Industry - Durex Performa's campaign suggests opportunities for disruption and innovation in the condom industry.
2. Sports Marketing Industry - Durex Performa's sporty condom campaign indicates the potential for integrating marketing strategies within sports events.
3. Sexual Health Products Industry - Durex Performa's focus on prolonging excitement in the bedroom presents opportunities for innovation in the sexual health products industry.
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