The David and Victoria Beckham Fragrances Spring Summer 2010 Ads
Joanne Lam — May 25, 2010 — Marketing
References: beckham-fragrances & cocoperez
The Spring Summer 2010 campaign for the David and Victoria Beckham Fragrances gives the hot celebrity couple a conservative yet sexy look. The two cuddle up in these simple ads with their faces half in the shadows, giving off a mysterious vibe for the campaign.
Although the pair isn't blatantly selling their fragrances in these ads, their gorgeous faces do all the work for them. This just goes to show how easy work can be for these hot celebs.
Although the pair isn't blatantly selling their fragrances in these ads, their gorgeous faces do all the work for them. This just goes to show how easy work can be for these hot celebs.
Trend Themes
1. Celebrity Branding - Opportunities for celebrities to use their personal brand to sell products and services.
2. Mystery Marketing - Using shadows and vague imagery to create intrigue and generate buzz for a campaign.
3. Sensual Advertising - Using subtle yet sexy imagery to create an enticing image of the product.
Industry Implications
1. Cosmetics - Celebrities can collaborate with cosmetic brands to sell fragrances, makeup and skincare products.
2. Fashion - Celebrities can design and model clothing lines for their brand.
3. Luxury Goods - Celebrities can endorse high-end products such as jewelry, cars or watches.
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