Tomo Kembery Recreates Iconic Christian Art for God is a DJ by PUMA
Michael Hines — April 3, 2011 — Fashion
References: behance.net & photographyserved
TOMO Kembery may piss off some Christians with God is a DJ, a religious-themed photo shoot for PUMA. God is a DJ recreates several iconic Christian-inspired artworks including The Creation of Adam and The Last Supper in an attempt to advertise PUMA shoes.
Religious advertising is always tricky to negotiate: You don't want to make people mad, but you also don't want to skew too conservative. I think TOMO Kembery did a pretty good job with 'God Is a DJ.' None of the shots are offensive, and it is actually kind of nice to see a fresh face put on all of these classical works of art. Just in case you were wondering, the footwear in this shoot is also spot on.
Religious advertising is always tricky to negotiate: You don't want to make people mad, but you also don't want to skew too conservative. I think TOMO Kembery did a pretty good job with 'God Is a DJ.' None of the shots are offensive, and it is actually kind of nice to see a fresh face put on all of these classical works of art. Just in case you were wondering, the footwear in this shoot is also spot on.
Trend Themes
1. Religious-themed Advertising - There is an opportunity for brands to explore religious-inspired advertising campaigns while being respectful and creative.
2. Recreating Iconic Artworks - Brands can consider recreating famous artworks as a way to engage customers and create a unique visual experience.
3. Conservative Yet Refreshing Advertising - There is opportunity for brands to strike a balance between conservative and refreshing advertising approaches, appealing to diverse audiences without causing offense.
Industry Implications
1. Fashion Footwear - Fashion footwear brands can explore religious-inspired shoe campaigns as a way to create a buzz and connect with consumers on a deeper level.
2. Art and Photography - The art and photography industry can collaborate with brands to recreate iconic artworks for advertising campaigns, adding a new twist to classical pieces.
3. Advertising and Marketing - Advertising agencies and marketing professionals can help brands navigate the sensitive terrain of religious advertising, creating campaigns that are both attention-grabbing and respectful.
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