Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,840 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,840 cutting edge ideas.

Powerful Peace Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

The Weapon of Mass Instruction by Raul Lemesoff Bookmobile

— March 8, 2011 — Autos
The Weapon of Mass Instruction by Raul Lemesoff uses a hollowed-out 1979 green Ford Falcon tank as a means of distributing books to the people of Argentina. This large piece of artillery was once property of the Argentinian government during its dictatorship. Not only is its name wonderful, but its intrinsic purpose is one to be applauded as well. The tank transformed bookmobile hands out free reading material as a means of sharing culture and peace through literature.

An important element of The Weapon of Mass Instruction by Raul Lemesoff, is that it searches out areas and people who would not normally have access to these items. The project travels the country taking the recycled books to both large cities as well as the more remote areas of the region.

The Weapon of Mass Instruction by Raul Lemesoff is an absolute must see.
Trend Themes
1. Mobile Libraries - The Weapon of Mass Instruction bookmobile shows the potential of mobile libraries to increase access to books and education in underserved communities.
2. Peaceful Activism - Powerful Peace Campaigns like The Weapon of Mass Instruction use creative and nonviolent means to promote social change.
3. Upcycling - By upcycling a former military tank into a bookmobile, The Weapon of Mass Instruction demonstrates the potential of repurposing and recycling in innovative ways.
Industry Implications
1. Publishing - Publishing companies can explore partnerships with mobile libraries like The Weapon of Mass Instruction to increase distribution and access to their books.
2. Education - The Weapon of Mass Instruction shows opportunities for educators to reach underserved communities through mobile libraries and creative approaches to teaching.
3. Sustainability - Repurposing and upcycling materials, such as repurposing a military tank into a bookmobile, can lead to new business opportunities in sustainable innovation and design.
2.3
Score
Popularity
Activity
Freshness