This Rachel de Joode Kinki Magazine Spread is Fun Yet Peculiar
Corinne Guirgis — September 8, 2011 — Fashion
References: racheldejoode & thephotographylink
Strange and unusual things are coming to viewers of this Rachel de Joode Kinki Magazine editorial. The shoot stretches far beyond the confines of the box into realms only reachable by the most creative and unique artists. Entitled 'Where Are We Going And Why Are You Dancing,' the shoot is characterized by a mystification of everyday life, possessing a certain familiar reality juxtaposed against a magically mysterious story.
Fitting right in with de Joode's peculiar body of work, which seeks to "decipher human existence through sculpture, installation, performance and photography," the shoot reevaluates the relationship between humans and objects, as it gives both entities recognizable qualities of the other.
Models Rae and Andy bring each shot to life as they contort their bodies in subtle, yet unhuman ways and build natural chemistry with their most unusual surroundings. Charming, strange and altogether mind-altering, the shoot truly is a work of art.
Implications - The marriage between fashion and art is one defined by storytelling photography, which not only shows readers the unpredictable direction of fashion, but uses intriguing aesthetic to open their eyes to unconventional world perspectives and alternative ways of thinking.
Fitting right in with de Joode's peculiar body of work, which seeks to "decipher human existence through sculpture, installation, performance and photography," the shoot reevaluates the relationship between humans and objects, as it gives both entities recognizable qualities of the other.
Models Rae and Andy bring each shot to life as they contort their bodies in subtle, yet unhuman ways and build natural chemistry with their most unusual surroundings. Charming, strange and altogether mind-altering, the shoot truly is a work of art.
Implications - The marriage between fashion and art is one defined by storytelling photography, which not only shows readers the unpredictable direction of fashion, but uses intriguing aesthetic to open their eyes to unconventional world perspectives and alternative ways of thinking.
Trend Themes
1. Fashion Artistry Photography - Opportunities for showcasing the unpredictable direction of fashion through intriguing aesthetic and unconventional world perspectives.
2. Object-human Relationships - Opportunities for reevaluating how humans and objects interact and blur lines between recognizable qualities.
3. Non-traditional Modeling - Opportunities for experimenting with unconventional body contortions and movements in fashion shoots.
Industry Implications
1. Fashion and Art - The fashion and art industries can collaborate to produce thought-provoking and unconventional editorial content.
2. Sculpture and Installation Art - The techniques used by Rachel de Joode can inspire new forms of sculpture and installation art.
3. Photography and Film - The cinematographic techniques used in this editorial can be adapted to create new and visually-stunning short films and music videos.
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