Sony Packages Its New Waterproof MP3 Players in Water Bottles
Michael Baxter — February 24, 2014 — Art & Design
References: store.sony & psfk
These waterproof MP3 players are what happens when you have a point and you want to drive it home. It’s one thing to say that your product does something, but when you sell the product doing that exact thing then that’s what you call good marketing.
Sony has decided that to prove its new waterproof MP3 players, it should come through with some waterproof branding to go with it. These MP3 players are sold in a water bottle to showcase the set’s usability in water. These water bottles were sold in certain vending machines at gyms and pools to reach their intended audience.
The audience is swimmers and other water sport athletes so that they can listen to their music while doing playing their sport like many other athletes do.
Sony has decided that to prove its new waterproof MP3 players, it should come through with some waterproof branding to go with it. These MP3 players are sold in a water bottle to showcase the set’s usability in water. These water bottles were sold in certain vending machines at gyms and pools to reach their intended audience.
The audience is swimmers and other water sport athletes so that they can listen to their music while doing playing their sport like many other athletes do.
Trend Themes
1. Waterproof MP3 Players - Opportunity for companies to develop and market waterproof MP3 players for athletes and water sport enthusiasts.
2. Waterproof Branding - Opportunity for brands to differentiate their products through waterproof branding, showcasing their products' capabilities.
3. Smart Vending Machines - Opportunity for the vending machine industry to incorporate smart features, such as selling specialized products like waterproof MP3 players in gyms and pools.
Industry Implications
1. Consumer Electronics - Disruptive innovation opportunity to create innovative and durable waterproof MP3 players for athletes and water sport enthusiasts.
2. Marketing and Advertising - Opportunity for marketing agencies to develop creative strategies and campaigns centered around waterproof branding.
3. Vending Machines - Opportunity for vending machine companies to expand their offerings by incorporating specialized products like waterproof MP3 players in targeted locations.
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