Starbucks Japan is Now Serving a Refreshing Cantaloupe Drink
Laura McQuarrie — April 13, 2016 — Lifestyle
References: starbucks.co.jp & en.rocketnews24
In Japan, Starbucks is now serving a refreshing new cantaloupe drink for the spring season. The Cantaloupe Melon and Cream Frappuccino is made with flavorful ingredients like real cantaloupe juice and melon pieces and milk-flavored panna cotta cream. The entire drink is topped off with a generous serving os whipped cream, which further enhances the textures of the creamy cantaloupe drink.
The drink boasts a color that's just like the orange-colored summer melon and as such, Starbucks Japan has advertised that drinking this beverage is just like eating real slices of cantaloupe.
In the past, Starbucks Japan has experimented with a wide variety of unusual flavors, including lemon lattes, fruity yogurt frappuccinos and sakura mochas. Like many of these limited-time seasonal flavors, the Cantaloupe Melon and Cream Frappuccino will only be offered for a short while in the spring.
The drink boasts a color that's just like the orange-colored summer melon and as such, Starbucks Japan has advertised that drinking this beverage is just like eating real slices of cantaloupe.
In the past, Starbucks Japan has experimented with a wide variety of unusual flavors, including lemon lattes, fruity yogurt frappuccinos and sakura mochas. Like many of these limited-time seasonal flavors, the Cantaloupe Melon and Cream Frappuccino will only be offered for a short while in the spring.
Trend Themes
1. Seasonal Flavored Drinks - The popularity of Starbucks' limited-time seasonal flavored drinks and experimentation with unusual flavors may lead to increased demand and exploration in the beverage industry.
2. Fruit Juice-based Beverages - The use of real cantaloupe juice in the Cantaloupe Melon and Cream Frappuccino may inspire other beverage companies to experiment with incorporating fruit juices into their products.
3. Texture-enhancing Additives - The use of milk-flavored panna cotta cream and whipped cream in the Cantaloupe Melon and Cream Frappuccino may lead to innovation of texture-enhancing additives in the beverage industry.
Industry Implications
1. Coffee Shops - The popularity of Starbucks' limited-time seasonal flavors may lead to increased competition and experimentation for other coffee shops to differentiate themselves by offering unique and innovative flavor combinations.
2. Beverage Manufacturers - The success of Starbucks' use of real fruit juice in their Cantaloupe Melon and Cream Frappuccino may motivate other beverage manufacturers to similarly incorporate fruits into their drinks to appeal to health-conscious consumers.
3. Food Additive Companies - The popularity of Starbucks' use of texture-enhancing additives in their Cantaloupe Melon and Cream Frappuccino may lead to increased demand and development of new and innovative additives for the food and beverage industry.
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