The Nokia 230 Targets Consumers in Developing Markets
Rahul Kalvapalle — December 5, 2015 — Tech
References: blogs.windows & engadget
The Nokia 230 is a new smartphone that is targeted towards developing markets, considering its highly affordable $55 price tag and its simple interface.
This smartphone is equipped with a 2.8-inch 320 x 240 display and a 2-megapixel front camera that lets you take crystal clear selfies. The phone is capable of storing up to 32 GB of data, but that capacity can be expanded using a microSD card. The phone also comes in a dual-SIM variety for people who regularly swap and jump networks. As far as the construction is concerned, this phone has an aluminum back cover that gives it a premium look and makes it look significantly different from its predecessor the Nokia 130.
The Nokia 230 is a fairly stripped-down device, but this makes it affordable and a great entry-level offering for customers in developing countries.
This smartphone is equipped with a 2.8-inch 320 x 240 display and a 2-megapixel front camera that lets you take crystal clear selfies. The phone is capable of storing up to 32 GB of data, but that capacity can be expanded using a microSD card. The phone also comes in a dual-SIM variety for people who regularly swap and jump networks. As far as the construction is concerned, this phone has an aluminum back cover that gives it a premium look and makes it look significantly different from its predecessor the Nokia 130.
The Nokia 230 is a fairly stripped-down device, but this makes it affordable and a great entry-level offering for customers in developing countries.
Trend Themes
1. Affordable Smartphones - The Nokia 230 is a highly affordable smartphone, targeting consumers in developing markets.
2. Minimalist Design - The Nokia 230 features a simple interface and stripped-down features, catering to customers who prefer a minimalist design.
3. Expanded Storage Capacity - The phone's expandable storage capacity up to 32GB offers users the opportunity to store more data without investing in a more expensive device.
Industry Implications
1. Mobile Technology - The Nokia 230's affordability and minimalist design provide disruptive innovation opportunities within the mobile technology industry.
2. Developing Markets - The Nokia 230's targeted pricing and features make it an appealing choice for companies operating in developing markets.
3. Consumer Electronics - The affordable and minimalist features of the Nokia 230 present disruptive innovation opportunities within the consumer electronics industry.
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