The ZenFone 2 Was Unleashed At CES 2015
Rahul Kalvapalle — January 13, 2015 — Tech
References: press.asus & gizmag
The ZenFone 2 Android smartphone was unveiled by Asus at CES 2015 and managed to stand out among the field of smartphones, which is no mean feat.
This smartphone is powered by a 2.3 GHz 64-bit Intel Atom processor with either 2 or 4 GB of RAM, the latter version about as powerful as some laptops. Despite these specs, the phone is priced extremely competitively and will start at $199 with 2 GB RAM and 16 GB of RAM.
In terms of design, the ZenFone 2 features elegant curves that taper to thin edges, as has become the trend in smartphone designs. It is equipped with Gorilla Glass 3 and anti-fingerprint coating that is supposed to reduce friction.
Asus hasn't yet revealed a lot of details about the ZenFone 2's availability.
This smartphone is powered by a 2.3 GHz 64-bit Intel Atom processor with either 2 or 4 GB of RAM, the latter version about as powerful as some laptops. Despite these specs, the phone is priced extremely competitively and will start at $199 with 2 GB RAM and 16 GB of RAM.
In terms of design, the ZenFone 2 features elegant curves that taper to thin edges, as has become the trend in smartphone designs. It is equipped with Gorilla Glass 3 and anti-fingerprint coating that is supposed to reduce friction.
Asus hasn't yet revealed a lot of details about the ZenFone 2's availability.
Trend Themes
1. Anti-fingerprint Smartphone Screens - Opportunity for companies to develop and market advanced smartphone screen coatings that reduce friction and smudges.
2. Budget Laptops Disruption - The ZenFone 2 sets a new standard for smartphone processing power and prides itself on laptop level processing specs at a fraction of the cost. This could change the budget laptop industry.
3. 64-bit Smartphone Processing - With the ZenFone 2 running on a 64-bit Intel Atom processor, there is a growing trend of smartphones touting major processing power, offering an opportunity for companies to capitalize on this growing market.
Industry Implications
1. Smartphone Manufacturing - Manufacturers could develop and create anti-fingerprint coating technology, producing a product that differentiate from competitors and setting a new standard for sleek design.
2. Consumer Electronics - This advancement in smartphone processing power threatens the budget laptop market, causing a disruption in the industry and the way consumers perceive mobile devices.
3. Computer Hardware - The growth of 64-Bit smartphone processing means the market is ripe for new hardware designs and manufacturers.
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