These Mrs Crimble's Vegan Coconut Macaroons are Rich and Fresh
Michael Hemsworth — October 21, 2020 — Marketing
The Mrs Crimble's Vegan Coconut Macaroons have been unveiled by the Wessanen UK-owned gluten-free brand as a new treat for consumers to choose when searching for a premade dessert variety. The product comes as the brand's second vegan product that is focused on delivering enhanced flavor and indulgence for consumers to appreciate. The product contains 133 calories each, which makes it a low-calorie dessert option that is also great for packing into lunches.
Marketing and Category Director at Wessanen UK Bryan Martins addressed the new Mrs Crimble's Vegan Coconut Macaroons saying, "Mrs Crimble’s is revolutionizing the gluten-free bakery market, offering great taste and texture that is never compromised. As more customers seek vegan alternatives to their favorite cakes, we are proud to launch a vegan option of our Coconut Macaroons. With Mrs Crimble’s vegan line driving incremental sales, the vegan market will continue to be a focus area for the brand.”
Marketing and Category Director at Wessanen UK Bryan Martins addressed the new Mrs Crimble's Vegan Coconut Macaroons saying, "Mrs Crimble’s is revolutionizing the gluten-free bakery market, offering great taste and texture that is never compromised. As more customers seek vegan alternatives to their favorite cakes, we are proud to launch a vegan option of our Coconut Macaroons. With Mrs Crimble’s vegan line driving incremental sales, the vegan market will continue to be a focus area for the brand.”
Trend Themes
1. Vegan Indulgence - Brands can focus on creating indulgent vegan dessert options that are low in calories for health-conscious consumers
2. Gluten-free Vegan Products - Brands can target consumers with gluten and dairy intolerances by offering a variety of vegan dessert products
3. Plant-based Alternatives - Brands can focus on creating plant-based alternatives to traditional dessert products in response to increasing demand from vegan consumers
Industry Implications
1. Food Manufacturing - Food manufacturers can invest in creating new vegan dessert products to appeal to health-conscious and environmentally conscious consumers
2. Gluten-free Bakery - Gluten-free bakeries can cater to consumers with dietary restrictions by offering vegan options
3. Health and Wellness Industry - The health and wellness industry can leverage the demand for vegan, low-calorie dessert options to create new product lines and market to health-conscious consumers
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