Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,166 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,699 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,699 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,166 cutting edge ideas.

Low-ABV Hard Kombuchas

Clean the Sky - Positive Eco Trends & Breakthroughs

GT's Hard Kombucha Has Just 3% ABV

— January 23, 2021 — Lifestyle
By nature, kombucha contains trace amounts of alcohol, usually less than less than 0.5%, and GT's Hard Kombucha bumps up this amount to 3% ABV. GT's Hard Kombucha is made with a base of fermented black and green tea, plus other flavorful ingredients to form varieties like Heavenly Hops, New World Noir and Piña Paradise. While the latter includes fresh-pressed pineapple juice, New World Noir combines blueberry juice, aronia juice and vanilla extract, and Heavenly Hops balances the taste of hops with sweet and fresh peace juice.

The bottled beverages come in at a lower alcohol content than even most low-ABV brews, they are a source of dairy-free probiotics and unlike most alcoholic drinks, they include a full list of ingredients and nutritional information.
Trend Themes
1. Low-abv Beverages - Developing low-ABV variations of alcoholic and non-alcoholic drinks to create more healthy alternatives for alcohol consumers.
2. Functional Fermented Beverages - Creating and promoting non-dairy, probiotic drinks as a healthy alternative to traditional alcoholic drink options.
3. Transparency in Alcoholic Beverages - Providing full ingredient lists and nutritional information for alcoholic beverages to meet consumer demand for transparency in products.
Industry Implications
1. Alcoholic Beverages - Developing lower alcohol alternatives to appeal to health-conscious consumers without sacrificing flavor and taste.
2. Non-alcoholic Beverages - Incorporating functional benefits like gut health promotion and transparent labeling to appeal to consumers seeking healthier drink options.
3. Functional Foods - Increasing consumption of gut-healthy drinks through low-ABV functional fermented beverages that offer additional nutritional benefits to support digestive health.
3.2
Score
Popularity
Activity
Freshness