The Powerade Sports Freezer Bars Come in Two Flavors
Michael Hemsworth — April 15, 2021 — Marketing
References: coca-colacompany & foodbev
The Powerade Sports Freezer Bars are being launched by The Coca-Cola Company in collaboration with The Jel Sert Company to offer consumers a new way to quench their thirst this summer. The bars come in two flavor options including Fruit Punch and Mountain Berry, which are both formulated with B vitamins as well as the brand's electrolyte solution ION4. This is reported to replenish the electrolytes lost in sweat and help increase hydration capabilities.
Senior Manager, Food Licensing at The Coca-Cola Company John Larson spoke on the new Powerade Sports Freezer Bars saying, "We are very excited to bring Powerade to consumers in a new and refreshing way in the form of freezer bars. We know we’ll have great success with our partners at Jel Sert as we deliver this innovation to sports drink consumers.”
Senior Manager, Food Licensing at The Coca-Cola Company John Larson spoke on the new Powerade Sports Freezer Bars saying, "We are very excited to bring Powerade to consumers in a new and refreshing way in the form of freezer bars. We know we’ll have great success with our partners at Jel Sert as we deliver this innovation to sports drink consumers.”
Trend Themes
1. Frozen Sports Drink Refreshments - Opportunity for food and beverage manufacturers to create innovative and convenient ways to consume sports drinks.
2. Electrolyte-infused Products - Opportunity for companies to develop new electrolyte-infused products for athletes and active individuals seeking hydration and replenishment.
3. Collaborations in the Beverage Industry - Opportunity for beverage companies to collaborate with other industry leaders to offer new and innovative products to consumers.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage manufacturers to create innovative and convenient ways to consume sports drinks.
2. Sports Nutrition - Opportunity for companies to develop new electrolyte-infused products for athletes and active individuals seeking hydration and replenishment.
3. Beverage - Opportunity for beverage companies to collaborate with other industry leaders to offer new and innovative products to consumers.
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