FTBC
robitrocks — September 15, 2007 — Social Good
References: net-a-porter & glamboulevard
The Council of Fashion Designers of America have joined forces with Fashion Targets Brest Cancer (FTBC) to create unique pieces from top designers like Ralph Lauren, Oscar de la Renta, Rachel Roy and Diane von Furstenberg. "The items will be exclusively sold online at Net-A-Porter.com," wrote Glamboulevard.com. "The site is also providing women with health and resource information towards the cause. The first available piece is a Ralph Lauren FTBC polo shirt that can be purchased in white, green, yellow, turquoise and red. The item retails for $75 with all proceeds from the sale going towards breast cancer research. A series of merchandise from the other designers will follow throughout the year."
Trend Themes
1. Collaborative Cause Marketing - The collaboration between CFDA and FTBC demonstrates the trend of fashion brands aligning with charitable causes to create unique and meaningful products.
2. Online Exclusive Retail - The exclusive online sale of the FTBC items on Net-A-Porter.com highlights the trend of fashion brands utilizing e-commerce platforms to reach a wider audience and maximize sales.
3. Fashion for Health Awareness - The creation of fashion items by top designers to raise funds for breast cancer research showcases the trend of fashion contributing to health awareness and philanthropy.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage the collaborative cause marketing trend to partner with charities and create special product collections that resonate with consumers.
2. E-commerce - The E-commerce industry can benefit from the online exclusive retail trend by providing platforms for fashion brands to showcase and sell their exclusive products to a global audience.
3. Healthcare - The healthcare industry can explore partnerships with fashion brands to raise funds for and promote awareness about various health causes, using fashion as a medium for communication and support.
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