Wilson Rackets Support Breast Cancer
References: sybarites.org
This limited edition Wilson Tennis racket features actual gold inlaid leaf designs. The rackets are to be sold for charity raising breast cancer awareness. Only 650 rackets will be made and 10% of it's proceeds go th the charity.
BCRFCure.com says, "Wilson Sporting Goods Co. continues to promote its Hope line of tennis and golf equipment, to benefit BCRF. The Hope line is created for women in its design and concept, and specifically tailored to suit a women's game."
Wilson isn't the first charitable donor in the sport. Tennis Against Breast Cancer holds year round events, including fashion shows to raise awareness.
BCRFCure.com says, "Wilson Sporting Goods Co. continues to promote its Hope line of tennis and golf equipment, to benefit BCRF. The Hope line is created for women in its design and concept, and specifically tailored to suit a women's game."
Wilson isn't the first charitable donor in the sport. Tennis Against Breast Cancer holds year round events, including fashion shows to raise awareness.
Trend Themes
1. Gold Tennis Rackets - Opportunity for disruptive innovation in the sports equipment industry by incorporating luxury materials into limited edition products for charitable causes.
2. Charity Collaboration - Opportunity for disruptive innovation in the charity sector through collaborative partnerships with sports equipment manufacturers to raise awareness and funds for causes.
3. Gender-specific Sports Equipment - Opportunity for disruptive innovation in the sports equipment industry by developing gender-specific products that cater to the unique needs and preferences of women athletes.
Industry Implications
1. Sports Equipment - Opportunity for disruptive innovation in the sports equipment industry by incorporating luxury materials into limited edition products for charitable causes.
2. Charity - Opportunity for disruptive innovation in the charity sector through collaborative partnerships with sports equipment manufacturers to raise awareness and funds for causes.
3. Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating charitable events, like fashion shows, to raise awareness and funds for causes.
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