SAKU Tea is an Artisan Tea Bar That Offers Creative and Healthy Lattes
Mishal Omar — May 25, 2017 — Lifestyle
References: kickstarter
SAKU Tea is an artisan tea bar based in Bellingham, Washington, that seeks to offer beverages that are both comforting and creative.
The brand is now seeking to expand its offerings by packaging their blends for retail and wholesale, and is searching for funding to make this happen. It is currently seeking to sell six of its superfood latte blends, including a Golden Chai with turmeric and masala spices, a Golden Orange with turmeric, orange, spices and coconut, a Ruby Ginger that contains cinnamon, ginger, coconut and beetroot, a Ruby Cocoa that contains cacao and beetroot, a Vanilla Maple Jade with maple syrup crystals, matcha and vanilla, and a Maca Cocoa Jade with matcha and cacao.
These nutritious latte blends come on the tails of consumers' increasing desire to sample more unique flavors, in what is otherwise a relatively straightforward market.
The brand is now seeking to expand its offerings by packaging their blends for retail and wholesale, and is searching for funding to make this happen. It is currently seeking to sell six of its superfood latte blends, including a Golden Chai with turmeric and masala spices, a Golden Orange with turmeric, orange, spices and coconut, a Ruby Ginger that contains cinnamon, ginger, coconut and beetroot, a Ruby Cocoa that contains cacao and beetroot, a Vanilla Maple Jade with maple syrup crystals, matcha and vanilla, and a Maca Cocoa Jade with matcha and cacao.
These nutritious latte blends come on the tails of consumers' increasing desire to sample more unique flavors, in what is otherwise a relatively straightforward market.
Trend Themes
1. Artisan Tea Blends - Opportunity for disruptive innovation lies in creating unique and flavorful blends to cater to consumers' increasing desire for variety.
2. Superfood Beverages - Disruptive innovation can be explored by integrating superfood ingredients to create nutritious and functional beverages.
3. Packaged Tea Retail - There is potential for disruptive innovation in the tea industry by offering packaged tea blends for retail, capitalizing on the rising demand for convenient and healthy beverages.
Industry Implications
1. Tea Industry - By embracing new flavors and superfood ingredients, the tea industry can experience disruptive innovation by appealing to health-conscious consumers and expanding their market reach.
2. Beverage Industry - The beverage industry can explore disruptive innovation opportunities by creating unique and functional superfood-based drinks that cater to the growing demand for healthier alternatives.
3. Food Retail Industry - Disruptive innovation can occur in the food retail industry by introducing and promoting packaged tea blends in stores, tapping into the health and wellness trend and capturing a new consumer base.
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