Starbucks Japan Unveiled the Matcha & Fruit Mascarpone Frappuccino
Michael Hemsworth — January 9, 2018 — Lifestyle
References: starbucks.co.jp & delimarketnews
The Matcha & Fruit Mascarpone Frappuccino has been unveiled by Starbucks Japan as its latest creation that will offer customers a drink that's sweet, creamy and cheesy. The drink is made by incorporating matcha and real mascarpone cheese into the mix before being topped with a matcha-infused whipped cream. The new drink comes as the latest in the brand's series of unexpected drink options that have been made available in specific markets around the world.
The Starbucks Japan Matcha & Fruit Mascarpone Frappuccino has been announced in addition to the Matcha Fruity Blend Tea Latte, which is infused with citrus fruits Kabosu and yuzu for a refreshing finish. As consumers seek out unexpected food products from their favorite retailers, we could see more brands follow suit with menu items that merge flavors in new ways.
The Starbucks Japan Matcha & Fruit Mascarpone Frappuccino has been announced in addition to the Matcha Fruity Blend Tea Latte, which is infused with citrus fruits Kabosu and yuzu for a refreshing finish. As consumers seek out unexpected food products from their favorite retailers, we could see more brands follow suit with menu items that merge flavors in new ways.
Trend Themes
1. Cheesy Blended Matcha Drinks - Opportunity for brands to create innovative matcha-based beverages that incorporate unconventional ingredients like cheese.
2. Matcha & Fruit Infusions - Potential for the development of unique matcha drinks infused with fruits, offering a refreshing twist.
3. Unexpected Flavor Combinations - Demand for menu items that merge flavors in new and surprising ways, opening up possibilities for creative culinary experimentation.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to introduce new matcha-based drinks with unconventional ingredient combinations.
2. Food Retail Industry - Retailers could explore incorporating unexpected flavor combinations into their food offerings to cater to consumer preferences for unique and innovative food products.
3. Hospitality Industry - Hotels, cafes, and restaurants can experiment with matcha-based beverages infused with fruits or unconventional flavors to attract customers seeking distinct and captivating culinary experiences.
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