Suja's New Organic Kombucha is Boosted with Functional Adaptogens
Laura McQuarrie — August 12, 2017 — Lifestyle
There are already many ginger kombucha beverages on the market, but Suja Juice is now setting itself apart from the rest by introducing an all-new organic kombucha that is fortified by functional adaptogenic ingredients. As Suja Juice CEO and co-founder Jeff Church says: "We may not be the first company to come to market with a kombucha, but we knew that we could do it in a way that was more transparent, functional, and affordable than current options."
The fermented tea beverage from Suja is rich in probiotics, as well as the superfood and adaptogen ashwagandha, plus lemon juice and cane sugar. In all, the beverage boasts no added flavors or concentrates and is certified non-alcoholic.
Adaptogenic ingredients are now being incorporated into a variety of food and beverage products for their incredible abilities to help people manage stress and fight fatigue.
The fermented tea beverage from Suja is rich in probiotics, as well as the superfood and adaptogen ashwagandha, plus lemon juice and cane sugar. In all, the beverage boasts no added flavors or concentrates and is certified non-alcoholic.
Adaptogenic ingredients are now being incorporated into a variety of food and beverage products for their incredible abilities to help people manage stress and fight fatigue.
Trend Themes
1. Adaptogenic Beverages - The trend of incorporating functional adaptogens in beverages to help consumers manage stress and fatigue provides an opportunity for disruptive innovation.
2. Organic Kombucha - The increasing demand for transparent, organic, and affordable kombucha options creates opportunities for innovation in this market.
3. Probiotic Foods and Drinks - The trend of consumers seeking out natural sources of probiotics presents an opportunity for innovation in the food and beverage industry.
Industry Implications
1. Functional Beverages - Functional beverage companies can incorporate adaptogens to promote stress relief and fatigue management in their products.
2. Organic Food and Beverage - Organic food and beverage companies can enter the kombucha market by offering affordable and transparent options.
3. Probiotic Supplements - Probiotic supplement manufacturers can explore new ways to provide natural probiotics in supplements or functional foods.
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