'Populum' Shares Ethically Made, High-Quality Hemp CBD Oil
Laura McQuarrie — November 14, 2018 — Lifestyle
References: populum & prnewswire
'Populum' sets itself apart as a modern, approachable brand that creates high-quality, ethically made hemp CBD oil. The products by Populum are available in the form of tinctures in different concentrations, a topical rub, as well as a Zen Pets Calming Hemp Oil for dogs and cats.
Populum recently rebranded its identity to favor a clean, colorful and playful packaging scheme that helps to distinguish it as a premium product producer, yet still, allow for its range to be approachable to the mainstream. The brand offers a Starter Kit for those who may be new to CBD or those who are looking to try out a variety of products at once. The kit includes a 250mg bottle of Populum's Full-Spectrum Hemp Oil, the Zen Pets Calming Oil and the Cold Therapy Hemp Rub.
Populum recently rebranded its identity to favor a clean, colorful and playful packaging scheme that helps to distinguish it as a premium product producer, yet still, allow for its range to be approachable to the mainstream. The brand offers a Starter Kit for those who may be new to CBD or those who are looking to try out a variety of products at once. The kit includes a 250mg bottle of Populum's Full-Spectrum Hemp Oil, the Zen Pets Calming Oil and the Cold Therapy Hemp Rub.
Trend Themes
1. Ethical CBD Products - There is an opportunity to disrupt the CBD industry by targeting millennials with ethical and sustainable production processes.
2. Approachable CBD Branding - Disruptive innovation opportunities lie in creating clean, colorful and playful branding schemes to distinguish premium CBD products as approachable to the mainstream.
3. CBD Starter Kits - CBD brands can tap into new customers by creating starter kits for those who are new to CBD or want to try a variety of products at once.
Industry Implications
1. Health and Wellness - The health and wellness industry can benefit from the market potential of targeting millennials with ethical and sustainable CBD products.
2. Pet Care - The pet care industry can disrupt the market by creating CBD products for pets, such as Populum's Zen Pets Calming Hemp Oil.
3. Marketing and Advertising - Marketing and advertising industries can create new opportunities by innovating branding and packaging schemes to make premium CBD oil products approachable and appealing to younger audiences.
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