Mac+Maya's Soft Chews Support Joints, Digestive Health, Coats & More
Laura McQuarrie — March 5, 2019 — Lifestyle
References: macandmayapets & prnewswire
The Nature's Bounty Co., the makers of Nature's Bounty, introduced Mac+Maya as a line of premium pet supplements that take the form of soft chews to support everything from healthy joints and digestive functions and a shiny coat.
According to Don Kerrigan, President, North America, The Nature's Bounty Co., "Pet parents, now more than ever, are focused on having their dogs lead healthier lives." To support these consumers who are looking to bolster various aspects of a pet's health, the brand worked with veterinarians to develop wheat-free formulas with globally sourced ingredients that are free from artificial flavors and colors. Notably, the supplements will be craved by pets for their chewy texture, meaning that they do not need to be disguised before being offered to pets that struggle to take ordinary supplements.
According to Don Kerrigan, President, North America, The Nature's Bounty Co., "Pet parents, now more than ever, are focused on having their dogs lead healthier lives." To support these consumers who are looking to bolster various aspects of a pet's health, the brand worked with veterinarians to develop wheat-free formulas with globally sourced ingredients that are free from artificial flavors and colors. Notably, the supplements will be craved by pets for their chewy texture, meaning that they do not need to be disguised before being offered to pets that struggle to take ordinary supplements.
Trend Themes
1. Premium Pet Supplements - The rise of premium pet supplements provides an opportunity for companies to incorporate natural and globally sourced ingredients, as well as create wheat-free formulas.
2. Soft Chews for Pet Supplements - The use of soft chews for pet supplements presents opportunities for companies to develop crave-worthy textures that pets enjoy.
3. Focus on Pet Wellness - Pet parents' focus on the wellness of their pets highlights the potential for innovative products that support different aspects of pet health such as joints, digestive functions, coats, and more.
Industry Implications
1. Pet Food and Supplements Industry - The pet food and supplements industry can capitalize on the rise of premium pet supplements by incorporating natural and globally sourced ingredients and developing crave-worthy textures that pets enjoy.
2. Veterinary Industry - The veterinary industry can collaborate with pet supplement companies to develop innovative products that cater to pets' different health needs.
3. Retail Industry - The retail industry can offer a variety of premium pet supplements in-store and online as more pet parents focus on their pet's wellness.
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