Nulo's 'Mix-It Meals' Introduce Premium Recipes for Dogs and Cats
Laura McQuarrie — October 16, 2018 — Lifestyle
References: nulo & prnewswire
Nulo Pet Food launched Mix-It Meals as a new series of culinary inspired recipes that can be prepared with its assortment of premium dog and cat food products. With everything from bone broths to freeze-dried raw food, pet parents are able to put together hundreds of quality meal combinations for their pets.
Some of the new recipes that Nulo is sharing include turkey and sweet potato kibble with freeze-dried lamb and raspberries, hydrated with grass-fed beef bone broth, all topped off with wild fish, chicken and mussels. This recipe was created by Food Network star Katie Lee and incorporates a combination of four Nulo products.
In the same way that health-conscious consumers are conscientious about what they eat, pet parents of today are turning to humanized pet food products such as these culinary-inspired pet meals.
Some of the new recipes that Nulo is sharing include turkey and sweet potato kibble with freeze-dried lamb and raspberries, hydrated with grass-fed beef bone broth, all topped off with wild fish, chicken and mussels. This recipe was created by Food Network star Katie Lee and incorporates a combination of four Nulo products.
In the same way that health-conscious consumers are conscientious about what they eat, pet parents of today are turning to humanized pet food products such as these culinary-inspired pet meals.
Trend Themes
1. Culinary-inspired Pet Meals - The trend of culinary-inspired pet meals offers an opportunity for pet food companies to create premium recipes that cater to pet parents' desire for high-quality and customizable pet food options.
2. Mix-it Meals - The introduction of Mix-It Meals by Nulo Pet Food showcases the trend of allowing pet parents to mix and match different ingredients and flavors to create personalized meals for their pets, presenting an opportunity for other pet food brands to offer similar customizable options.
3. Premium Ingredients for Pets - The use of premium ingredients like freeze-dried raw food, bone broths, and high-quality proteins in culinary-inspired pet meals highlights the trend of providing pets with nutritionally rich and gourmet dining experiences, presenting an opportunity for pet food suppliers to develop and market innovative products.
Industry Implications
1. Pet Food - The pet food industry can capitalize on the trend of culinary-inspired pet meals by developing and offering a wide variety of high-quality, customisable, and nutritionally balanced pet food options for pet parents who seek premium and gourmet meal choices for their pets.
2. Ready-to-mix Pet Meals - The ready-to-mix pet meal industry can leverage the Mix-It Meals concept introduced by Nulo Pet Food, offering pet parents the convenience of pre-portioned meal components that can be easily mixed and matched to create personalized meals for their pets.
3. Premium Pet Ingredients - The premium pet ingredient industry has the opportunity to thrive with the growing demand for high-quality, human-grade ingredients like freeze-dried raw food, bone broths, and specialty proteins to be used in culinary-inspired pet meals, catering to pet parents' desire for top-notch nutrition for their beloved pets.
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