Scrumbles' Probiotic Cat & Dog Food Cares for the Pet Digestive System
Laura McQuarrie — January 16, 2019 — Lifestyle
With the rise of probiotics, prebiotics and fermented foods, health-conscious consumers have come to understand that the digestive system plays a vital role in one's overall well-being—and Scrumbles is a pet food brand that creates formulas that specifically care for the pet digestive system.
Scrumbles' probiotic-rich dog and cat food blends are formulated to nourish the gut and intentionally avoid what the brand identifies as "added nonsense like artificial flavors, colors or preservatives," as well as common allergens such as eggs, dairy and gluten. Some of the products available from Scrumbles include meals for Cool Cats and Curious Kittens, plus Daring Dogs and Playful Puppies, with options available for dogs of different breeds and sizes.
As part of its commitment to happy pets with healthy digestive systems, Scrumbles recently launched its #CheckThePoo campaign, which encourages pet owners to detect early warning signs of waning health.
Scrumbles' probiotic-rich dog and cat food blends are formulated to nourish the gut and intentionally avoid what the brand identifies as "added nonsense like artificial flavors, colors or preservatives," as well as common allergens such as eggs, dairy and gluten. Some of the products available from Scrumbles include meals for Cool Cats and Curious Kittens, plus Daring Dogs and Playful Puppies, with options available for dogs of different breeds and sizes.
As part of its commitment to happy pets with healthy digestive systems, Scrumbles recently launched its #CheckThePoo campaign, which encourages pet owners to detect early warning signs of waning health.
Trend Themes
1. Probiotic Pet Foods - The pet food market can benefit from introducing probiotic-rich blends for dogs and cats to promote their digestive system.
2. Nitrite-free Pet Foods - Pet food brands can invest in developing nitrite-free blends, avoiding chemical preservatives and instead opting for plant based preservation methods for pet foods.
3. Pet Food Allergen-free Blends - Brands can introduce allergen-free foods for dogs and cats, that are free from common allergens like dairy, wheat, and soy.
Industry Implications
1. Pet Food - The pet food market can invest in disruptive innovation by offering niche products such as probiotic, nitrite-free and allergen-free foods for both dogs and cats.
2. Pet Healthcare - The pet healthcare market can leverage the benefits of introducing probiotic-rich pet foods to promote gut health and enable the detection of early warning signs of waning health.
3. Food Preservation - The food preservation market can explore innovative plant-based preservation methods for pet foods that are free from chemical preservatives and are nitrite-free.
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