Bond Pets is Exploring the Future of Cultured, Cruelty-Free Meat for Pets
Laura McQuarrie — December 15, 2017 — Lifestyle
References: bondpets & livekindly.co
With many consumers embracing a more plant-based diet for ethical reasons, a number of brands are exploring the production of lab-grown, cruelty-free meat for human consumption. Some of the companies at the forefront of innovation in this sector are working towards developing cultured meat versions of beef, pork, chicken, fish, as well as other popular meat products. As well as there being an immense opportunity for the food industry to be revolutionized for humans through lab-grown meat, Bond Pets is a start-up that's exploring the possibilities for clean "pet food made from real animal protein, without the animal."
Founder Rich Kelleman was driven to create Bond Pets after a struggle to find truly healthy and transparent pet food products free from poor-quality proteins and animal leftovers.
Founder Rich Kelleman was driven to create Bond Pets after a struggle to find truly healthy and transparent pet food products free from poor-quality proteins and animal leftovers.
Trend Themes
1. Lab-grown Pet Meals - Disruptive Innovation Opportunity: Exploring the use of lab-grown, cruelty-free meat as a sustainable and ethical alternative for pet food production.
2. Cultured Meat for Pets - Disruptive Innovation Opportunity: Revolutionizing the pet food industry by developing cultured meat versions of popular animal proteins to create clean and environmentally-friendly pet food.
3. Plant-based Pet Food - Disruptive Innovation Opportunity: Capitalizing on the growing consumer demand for plant-based diets by creating cruelty-free pet food products made from real animal protein.
Industry Implications
1. Pet Food Industry - Disruptive Innovation Opportunity: Transforming the traditional pet food industry by introducing lab-grown, cruelty-free meat as a viable and sustainable option for pet nutrition.
2. Clean Meat Industry - Disruptive Innovation Opportunity: Expanding the clean meat industry by exploring the creation of cultured meat options specifically designed for pets, offering a sustainable and ethical choice for pet owners.
3. Animal Protein Industry - Disruptive Innovation Opportunity: Adapting the animal protein industry to meet the changing consumer preferences by developing lab-grown meat suitable for pet food production, catering to the growing demand for cruelty-free options.
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