Curious Mixture Sports Present Intriguing Branding
Susan Keefe — November 17, 2011 — Lifestyle
References: behance.net & lovelypackage
The French Absinthe maker The Curious Mixture turned to Norwegian design student Stig Bartvold to create a fresh new look for the legendary brand. The premium absinthe derives its name from the unique blend of herbs the company employs to give the beverage its unmistakable flavor. Due to the company's fervent protection of its trade secrets, The Curious Mixture is intriguingly mysterious, an attribute that echos throughout the beverage's packaging.
The dark bottle that houses The Curious Mixture is reminiscent of medicinal bottle that were common at the beginning of the modern era. Its black coloring further illustrates the secrecy of the liquor. The typography hearkens back to a time when questionable medicinal tonics were common place and further illustrates the prestige of the brand and it's lengthy checkered history. The Curious Mixture sports packaging is at once telling as well as perplexing. It hints at the persona of the brand but leaves the consumer tickled with curiosity as to the body and flavor of the contents.
Eyebrow raising and undeniably intriguing, The Curious Mixture wears an eye-catching wrapper.
The dark bottle that houses The Curious Mixture is reminiscent of medicinal bottle that were common at the beginning of the modern era. Its black coloring further illustrates the secrecy of the liquor. The typography hearkens back to a time when questionable medicinal tonics were common place and further illustrates the prestige of the brand and it's lengthy checkered history. The Curious Mixture sports packaging is at once telling as well as perplexing. It hints at the persona of the brand but leaves the consumer tickled with curiosity as to the body and flavor of the contents.
Eyebrow raising and undeniably intriguing, The Curious Mixture wears an eye-catching wrapper.
Trend Themes
1. Mysterious Branding - The use of packaging and typography to create a mysterious and intriguing brand is a trend that can disrupt the traditional marketing techniques used by many industries.
2. Nostalgic Packaging - The trend of using packaging that is reminiscent of historical or vintage designs can be an opportunity for industries to tap into consumers' feelings of nostalgia and create brand loyalty.
3. Premium Packaging - The use of high-quality packaging materials and design can be a trend that disrupts industries by elevating the perceived value of their products and justifying higher prices to consumers.
Industry Implications
1. Alcoholic Beverages - The trend towards mysterious and premium packaging can disrupt the alcoholic beverage industry by creating a unique brand image and standing out in a crowded market.
2. Cosmetics - The trend towards nostalgic and vintage packaging can disrupt the cosmetics industry by creating a sense of luxury and timelessness for consumers.
3. Food and Beverage - The trend towards premium packaging can disrupt the food and beverage industry by allowing companies to communicate quality and luxury to consumers and charge premium prices for their products.
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