Help Remedies Packaging Maintains a Cute and Coherent Image
Amelia Roblin — November 11, 2011 — Marketing
References: helpineedhelp & lovelypackage
The nationwide Take Less campaign encourages consumers to cut down on compulsive pill-popping in favor of minimal medicine to treat everyday aches and pains. Help Remedies packaging leads its movement with a clear confidence and a contemporary charm through the use of an intelligible and appealing image.
The Pearlfisher studio has overhauled this brand's identity to fit with its theme of fundamental pharmaceuticals. The company promises fewer active ingredients in each capsule and the absence of dyes and artificial flavors to present the public with a straightforward selection of products designed for a range of common ailments. Help Remedies packaging designates a distinctive color to each treatment and a symbol to represent the contents, be them bandages, pills or lozenges. One symptom is legibly labeled upon each white box, enhanced only by the vivid outline and the matching tint of the text.
The Pearlfisher studio has overhauled this brand's identity to fit with its theme of fundamental pharmaceuticals. The company promises fewer active ingredients in each capsule and the absence of dyes and artificial flavors to present the public with a straightforward selection of products designed for a range of common ailments. Help Remedies packaging designates a distinctive color to each treatment and a symbol to represent the contents, be them bandages, pills or lozenges. One symptom is legibly labeled upon each white box, enhanced only by the vivid outline and the matching tint of the text.
Trend Themes
1. Minimal Packaging - Explore minimalist packaging designs that provide a clear and straightforward selection of products.
2. Color-coded Branding - Implement color-coded branding strategies to easily distinguish between different treatments and create a coherent image.
3. Natural and Ingredient-conscious Products - Tap into the market demand for products with fewer active ingredients, no dyes, and artificial flavors to offer a healthier alternative.
Industry Implications
1. Pharmaceutical Industry - Leverage the trend towards minimal medicine and ingredient-conscious products to innovate pharmaceutical packaging and product offerings.
2. Consumer Goods Industry - Apply color-coded branding strategies to packaging in the consumer goods industry to enhance product differentiation and appeal to customers.
3. Health and Wellness Industry - Develop and promote natural and ingredient-conscious products within the health and wellness industry to meet the growing consumer demand for healthier options.
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