The 'PLAnet' Cup is Made With Forest-Friendly Paper and Biofilm
Allison Love — May 30, 2010 — Eco
References: planetcup.au & springwise
Following the introduction of the biodegradable chip bag (thanks, Sunchips) is this entirely compostible and biodegradable coffee cup and lid called the PLAnet Cup. The Australia-based Planetware created the PLAnet cup from forest-friendly paper and biofilm rather than the usual petroluem plastic from which normal coffee cups are made.
Since biofilm is plant-derived, each PLAnet Cup is completely compostable in any dump or garbage site. The PLAnet cup is white to make it easier for companies to add their logo--hear that, Starbucks?
Since biofilm is plant-derived, each PLAnet Cup is completely compostable in any dump or garbage site. The PLAnet cup is white to make it easier for companies to add their logo--hear that, Starbucks?
Trend Themes
1. Compostable Cups - The trend of biodegradable cups offers disruption opportunities for the food and beverage industry to reduce plastic waste.
2. Bio-based Packaging - The rise of plant-derived biofilm as packaging material offers disruptive innovation opportunities for the packaging industry to reduce their carbon footprint.
3. Forest-friendly Materials - The trend of forest-friendly materials in producing coffee cups offers environmental disruption opportunities for the paper and pulp industry to cater to the increasing demand for eco-friendly options.
Industry Implications
1. Food and Beverage - The food and beverage industry can adopt compostable cups to appeal to environmentally conscious consumers while reducing their carbon footprint.
2. Packaging - The packaging industry can focus on plant-derived biofilm as an alternative to plastic, reducing plastic waste and offering a sustainable packaging solution.
3. Paper and Pulp - The paper and pulp industry can capitalize on the demand for eco-friendly options by producing forest-friendly materials for coffee cups, to reduce their carbon footprint and meet the changing needs of consumers.
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