'Karma Cup' is the Starbucks Paper Cup Contest Winner
Vittoria Natarelli — June 18, 2010 — Eco
References: jovoto & designtaxi
The winner of the Starbucks-sponsored BetaCup Paper Cup challenge, Karma Cup, promotes the saying "what goes around comes around" very positively.
Every time a customer of Starbucks brings a re-usable cup with them, they cross an X on a chalkboard in front of the cash register. Every tenth customer with a reusable cup receives a free drink. Conceptualised by Mira Holley, Nick Patridge, Gillian Langor, Mira Lynn, Zarla Ludin and Ruth Prentice, Karma Cup is a great way to cut down on coffee cup waste. Check out the winning entry in the gallery, along with some other interesting entries.
Every time a customer of Starbucks brings a re-usable cup with them, they cross an X on a chalkboard in front of the cash register. Every tenth customer with a reusable cup receives a free drink. Conceptualised by Mira Holley, Nick Patridge, Gillian Langor, Mira Lynn, Zarla Ludin and Ruth Prentice, Karma Cup is a great way to cut down on coffee cup waste. Check out the winning entry in the gallery, along with some other interesting entries.
Trend Themes
1. Promoting Sustainable Practices - Creating incentives for reusable cups and reducing coffee cup waste.
2. Consumer Engagement Through Rewards - Encouraging customers to bring reusable cups through a free drink reward system.
3. Collaborative Innovation Challenges - Sponsoring contests to find innovative solutions for reducing coffee cup waste.
Industry Implications
1. Food and Beverage - Opportunity for coffee shops and restaurants to implement similar initiatives to promote sustainability and reduce waste.
2. Retail - Opportunity for retailers to partner with reusable cup brands and provide incentives to customers for choosing sustainable options.
3. Packaging - Opportunity for packaging companies to develop eco-friendly and reusable cup solutions.
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