'Reach.ly' Trolls Twitter to Help Hotels Find Potential Guests
Michael Hines — August 9, 2011 — World
References: reach.ly & springwise
Tweeting about your upcoming trip may end up scoring you a discounted hotel thanks to Twitter marketing site Reach.ly. Reach.ly is a marketing site that connects hotels around the world with potential guests via Twitter.
Hotels need only to sign up for Reach.ly's services and indicate which cities they have an interest in. Reach.ly then uses a set of algorithms that look for tweets from people around the world who are planning a visit to the hotel's target city. Reach.ly then lets the hotels interact with the targeted travelers through a special dashboard where they can be offered everything from advice about the city to room rates.
According to Reach.ly, nine percent of travelers contacted through the service end up making a booking. Nine percent may not seem like a lot, but when you consider the fact that the service is free and easy to use, it suddenly seems like a steal of a deal.
Hotels need only to sign up for Reach.ly's services and indicate which cities they have an interest in. Reach.ly then uses a set of algorithms that look for tweets from people around the world who are planning a visit to the hotel's target city. Reach.ly then lets the hotels interact with the targeted travelers through a special dashboard where they can be offered everything from advice about the city to room rates.
According to Reach.ly, nine percent of travelers contacted through the service end up making a booking. Nine percent may not seem like a lot, but when you consider the fact that the service is free and easy to use, it suddenly seems like a steal of a deal.
Trend Themes
1. Twitter Marketing - Opportunity to disrupt traditional hotel marketing by developing personalized marketing strategies based on travelers' tweets.
2. Algorithm-driven Marketing - Opportunity to leverage AI and machine learning technologies to further automate and optimize the marketing process through better targeting and messaging.
3. Real-time Interaction - Opportunity to create real-time, personalized interactions with potential guests through Twitter, improving customer experience and satisfaction.
Industry Implications
1. Hospitality - Hotels are able to leverage technology to engage with potential guests and stay competitive in the crowded hospitality space.
2. Travel - Travel industry players can benefit from personalized marketing and promotional strategies based on customers' social media activities.
3. Marketing - Marketing firms can develop and provide innovative social media-based marketing solutions to hospitality and travel industry clients.
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