The SnapTag iPhone App Crowdsources Advice on Deals
Heidi Smith — June 9, 2011 — Tech
References: itunes.apple & snaptag.me
The free SnapTag iPhone app lets you ask your friends to rate the deal before you make a purchase. Snap a photo, then add a description and price. SnapTag asks your friends on Facebook, Twitter and the SnapTag network to rate the deal before you pay. It’s fun, easy to use, and it could save you a bundle. SnapTag is the social way to shop smart.
SnapTag is the newest app to crowdsource for advice on purchases. It's faster and easier to use than others and lets you seek advice on any type of product. By linking to your Twitter and Facebook accounts, or adding email contacts, you can reach out to as many friends as you'd like to get feedback on a deal.
SnapTag is the newest app to crowdsource for advice on purchases. It's faster and easier to use than others and lets you seek advice on any type of product. By linking to your Twitter and Facebook accounts, or adding email contacts, you can reach out to as many friends as you'd like to get feedback on a deal.
Trend Themes
1. Social Bargain Hunting Apps - Crowdsourcing advice on deals through social networks and apps can disrupt the traditional shopping experience and encourage more informed purchases.
2. Instant Photo-based Feedback - SnapTag's use of photos and social network connections for instant feedback represents a trend towards visual and social recognition as part of the shopping experience.
3. Personalized Shopping Assistance - The rise of personalized crowd-sourced shopping assistance apps like SnapTag highlights an industry trend towards individualized consumer experiences.
Industry Implications
1. Retail - Social bargain hunting apps like SnapTag offer a disruptive innovation opportunity for retailers to better understand their customers by gathering data on their preferences.
2. Mobile Technology - SnapTag and other social shopping apps represent an innovation opportunity for mobile technology companies seeking to combine e-commerce and social network functionalities.
3. Social Media - The use of social networks as a shopping aid through apps like SnapTag represents a trend in disruptive innovation for social media companies seeking to expand their market share.
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