This Linkedin and Fedex Promo is Comically Redolent of the 80s
Peter Vallas — February 21, 2011 — Pop Culture
LinkedIn has teamed up with FedEx in this humorous promo in order to help people learn how they can use the social media tool to help their small business succeed.
The Linkedin and FedEx promo is inspired by the cheesy retro how-to videos that were well-known in the 1980's and goes step-by-step on how to register your small business on LinkedIn. Combining a period where computers were just being discovered with contemporary society's fixation on social media is a hilarious juxtaposition that makes this creative promo a whole lot of fun.
The Linkedin and FedEx promo is inspired by the cheesy retro how-to videos that were well-known in the 1980's and goes step-by-step on how to register your small business on LinkedIn. Combining a period where computers were just being discovered with contemporary society's fixation on social media is a hilarious juxtaposition that makes this creative promo a whole lot of fun.
Trend Themes
1. Retro Ad Campaigns - Opportunity for businesses to tap into nostalgia and mimic retro aesthetics in their advertising campaigns.
2. Niche Partnerships - Opportunity for businesses to partner with companies outside of their industry to provide unique and creative promotions that are sure to grab people's attention.
3. Humorous How-to Videos - Opportunity for businesses to create fun and engaging content that educates their audience in a humorous and lighthearted way.
Industry Implications
1. Social Media - The rise of retro advertising trends presents unique opportunities for social media platforms to incorporate nostalgia into their campaigns.
2. Shipping and Logistics - Partnering with unconventional industries to create marketing campaigns can create buzz and engage audiences in new and unique ways.
3. Small Business - Creating humorous and engaging content that targets small business owners can help businesses tap into this niche market and drive growth.
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