The Brand 'Cuore di Natura' Offers Nutritious Baby Food Products
Mishal Omar — February 8, 2017 — Lifestyle
References: cuoredinatura.it & packagingoftheworld
Cuore di Natura is a baby food brand based in Milan, Italy, that recently had its collection of baby foods designed by the creative agency Break Design.
In creating the brand identity for the baby food products, Break Design wanted to come up with a concept that would adequately reflect the nutritious qualities of the foods. The Cuore di Natura brand purposely chose to offer organic products, since consumers are less likely to trust process foods -- especially when it comes to feeding their infants. As a result, the additive-free products are simple in their branding, with transparent glass jars, endearing images of fruit and minimal labeling.
With baby food like mashed carrots, spinach and fruit, these organic products are likely to appeal to young parents.
In creating the brand identity for the baby food products, Break Design wanted to come up with a concept that would adequately reflect the nutritious qualities of the foods. The Cuore di Natura brand purposely chose to offer organic products, since consumers are less likely to trust process foods -- especially when it comes to feeding their infants. As a result, the additive-free products are simple in their branding, with transparent glass jars, endearing images of fruit and minimal labeling.
With baby food like mashed carrots, spinach and fruit, these organic products are likely to appeal to young parents.
Trend Themes
1. Organic Baby Foods - Disruptive innovation opportunity: Develop innovative packaging solutions that emphasize transparency and minimal labeling to cater to health-conscious parents.
2. Trust in Natural Ingredients - Disruptive innovation opportunity: Create baby food alternatives that emphasize the use of natural and trustworthy ingredients, appealing to parents' concerns about processed foods.
3. Simple Branding - Disruptive innovation opportunity: Design branding strategies that focus on simplicity and authenticity, reflecting the preference for transparent and minimalistic designs among consumers.
Industry Implications
1. Baby Food Industry - Disruptive innovation opportunity: Explore new manufacturing processes and ingredients to meet the demand for organic, additive-free baby food products.
2. Creative Agency Industry - Disruptive innovation opportunity: Develop innovative branding concepts and strategies that resonate with health-conscious parents, aligning with the growing market for organic baby food.
3. Packaging Industry - Disruptive innovation opportunity: Create new packaging solutions that prioritize transparency and minimal labeling, attracting parents seeking natural and nutritious baby food options.
4.9
Score
Popularity
Activity
Freshness
