'Plant Based Grocery' is Set to Open a Companion Pop-Up
Riley von Niessen — March 14, 2018 — Lifestyle
References: plantbasedgrocery & dallas.culturemap
Abiding to a strictly plant-based diet for the betterment of one's health can be a difficult task at times, especially when some markets have limited selection, however with 'Plant Based Grocery,' consumers can easily access all the ingredients they need online.
In addition to a wide range of staples, like raw nuts and fruit snacks, the online grocery store hosts a number of more unconventional plant-based foods, such as its 'Green Chile Ranch Superfood Dressing,' or its 'Hatch Valley Queso' dip.
Although all of these items can be found online and shipped to the front doors of consumers, Plant Based Grocery is looking to increase awareness for its services by running a pop-up at the Reverie Bakeshop in Richardson, Texas. Here, consumers will be able to get a closer look of the site's offerings, while finding out more about the brand.
In addition to a wide range of staples, like raw nuts and fruit snacks, the online grocery store hosts a number of more unconventional plant-based foods, such as its 'Green Chile Ranch Superfood Dressing,' or its 'Hatch Valley Queso' dip.
Although all of these items can be found online and shipped to the front doors of consumers, Plant Based Grocery is looking to increase awareness for its services by running a pop-up at the Reverie Bakeshop in Richardson, Texas. Here, consumers will be able to get a closer look of the site's offerings, while finding out more about the brand.
Trend Themes
1. Online Plant-based Grocery Stores - Providing a more varied selection of plant-based foods and ingredients via online stores disrupts traditional grocery shopping experiences.
2. Unconventional Plant-based Foods - Offering unique and non-traditional plant-based foods creates potential for disrupting the current plant-based food industry.
3. Pop-up Shops for Online Stores - Using pop-up shops to increase awareness and engagement with online stores can disrupt traditional brick-and-mortar retail strategies.
Industry Implications
1. Grocery Retail - Traditional brick-and-mortar grocery stores are disrupted by online plant-based grocery stores which offer a wider selection of plant-based foods.
2. Plant-based Food - Online stores offering unconventional plant-based foods disrupts traditional plant-based food manufacturers.
3. Retail Marketing - Using pop-up shops to increase awareness and engagement with online stores can disrupt traditional retail marketing strategies.
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