The Nike Legendary Lava Tights are Soft, Stretchy and Stylish
Meghan Young — February 3, 2015 — Lifestyle
References: store.nike
Sometimes one of the best ways to stay motivated when working out is to dress the part and that is where the Nike Legendary Lava Tights come into play. Injecting a bit of spring into drab winter wardrobes, the leggings will act as a bright reminder to get out and active even on the coldest of days. Yet most noteworthy, the Nike Legendary Lava Tights pattern has been carefully engineered to flatter any body.
Style aside, the Nike Legendary Lava Tights provide comfort and support during workouts. This is achieved through a super-soft nylon blend, Dri-Fit fabric and wide waistband that prevents roll down when executing a number of different moves. Flattering and innovative, the Nike Legendary Lava Tights focus on a variety of concerns when it comes to fitness gear.
Style aside, the Nike Legendary Lava Tights provide comfort and support during workouts. This is achieved through a super-soft nylon blend, Dri-Fit fabric and wide waistband that prevents roll down when executing a number of different moves. Flattering and innovative, the Nike Legendary Lava Tights focus on a variety of concerns when it comes to fitness gear.
Trend Themes
1. Fashionable Workout Gear - There is a disruptive innovation opportunity for companies that can combine style and function in workout clothes like the Nike Legendary Lava Tights.
2. Body-flattering Patterns - The success of the Nike Legendary Lava Tights highlights a trend towards fitness gear with patterns that flatter the body, offering an opportunity for similar products to disrupt the market.
3. Comfortable Fitness Wear - Companies that can innovate with fabrics and waistbands, offering both comfort and support to fitness enthusiasts, have the opportunity to disrupt the fitness apparel market.
Industry Implications
1. Fitness Apparel - The success of Nike's Legendary Lava Tights highlights an opportunity for innovation in the fitness apparel industry.
2. Athleisure - As activewear increasingly becomes a fashion statement, the athleisure industry has the potential to disrupt traditional fashion.
3. Textile Manufacturing - The demand for fitness wear that is both soft and supportive presents an opportunity for textile manufacturers to innovate with new fabrics and materials.
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