Saturdays NYC Latest Collection Boasts Highly Wearable Menswear Basics
Vasiliki Marapas — May 15, 2015 — Fashion
References: saturdaysnyc & highsnobiety
Saturdays NYC has released a new lookbook featuring its Summer 2015 offerings. Comprised of menswear staples such as short-sleeve shirts and crewneck sweaters, the Summer 2015 collection makes use of spartan color ways, eye-catching patterns and tonal tie-dye looks that pay homage to the label's surfing roots.
The Summer 2015 collection and accompanying lookbook are not all the brand has to celebrate -- it recently opened a new flagship store in Osaka, Japan. Most of the space is dedicated to the New York surf brand's apparel and merchandise, but there is room for a coffee counter in the two-storey loft.
Those who find themselves far from Japan can head over to the Saturdays NYC webstore to shop the brand's latest collection.
The Summer 2015 collection and accompanying lookbook are not all the brand has to celebrate -- it recently opened a new flagship store in Osaka, Japan. Most of the space is dedicated to the New York surf brand's apparel and merchandise, but there is room for a coffee counter in the two-storey loft.
Those who find themselves far from Japan can head over to the Saturdays NYC webstore to shop the brand's latest collection.
Trend Themes
1. Surf-inspired Menswear - Brands can tap into the surfing subculture by designing menswear staples that pay homage to the sport's roots, while incorporating eye-catching patterns and colors.
2. Tonal Tie-dye - Designers can experiment with tonal tie-dye as a way to create unique and visually appealing patterns on menswear staples.
3. Online Retail - Fashion brands can capitalize on the growth of e-commerce by creating and promoting online retail channels that make shopping more accessible to customers worldwide.
Industry Implications
1. Fashion - There is an opportunity for fashion brands to create menswear collections that incorporate elements of surfing culture, such as tonal tie-dye and spartan color ways.
2. Retail - Retailers can take advantage of the popularity of surf-inspired menswear by creating store displays and marketing campaigns that showcase the products in a visually appealing way.
3. Coffee - Surf apparel stores can attract more customers and create a more immersive shopping experience by adding a coffee counter or café to their physical locations.
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