Bombsheller Creates Activewear in Real-Time for Men and Women
Meghan Young — March 30, 2015 — Fashion
References: bombsheller & fastcompany
Bombsheller is the latest company creating graphic leggings for those who not only appreciate comfort and performance, but also active lifestyles. Using custom software and a hi-tech dye-sublimation printer, the graphic leggings are created in real-time to facilitate on-demand production that is both economical and eco-friendly. Fast Co Design writes, "Bombsheller aims to make the traditionally long lead times in clothing manufacture a thing of the past, while taking advantage of advances in digital printing for fabrics."
Tailored to millennials who are demanding more in terms of responsible manufacturing such as locally produced clothing, it also gives independent designers a platform to get their ideas. The graphic leggings themselves are high-grade and very fashionable for the health-savvy individual.
Tailored to millennials who are demanding more in terms of responsible manufacturing such as locally produced clothing, it also gives independent designers a platform to get their ideas. The graphic leggings themselves are high-grade and very fashionable for the health-savvy individual.
Trend Themes
1. On-demand Production - Utilizing custom software and high-tech printers, on-demand production of graphic leggings is a disruptive innovation opportunity for the fashion industry.
2. Eco-friendly Manufacturing - The use of dye-sublimation printing and real-time creation of graphic leggings presents a disruptive innovation opportunity for sustainable fashion.
3. Fashion-tech Integration - Bombsheller's use of advanced digital printing technologies showcases a disruptive innovation opportunity for the intersection of fashion and technology.
Industry Implications
1. Fashion Industry - The ability to create graphic leggings in real-time and facilitate on-demand production has the potential to disrupt traditional manufacturing processes in the fashion industry.
2. Sustainable Fashion Industry - Bombsheller's eco-friendly manufacturing approach aligns with the growing demand for sustainable fashion, presenting a disruptive innovation opportunity in this industry.
3. Fashion-tech Industry - The integration of advanced digital printing technologies into fashion production showcases a disruptive innovation opportunity for the fashion-tech industry.
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